Guidance platform BridgeU has partnered with a US-based enrolment solution in a bid to help US colleges reach and recruit more international undergraduate students.
EAB – which acquired Concourse in 2022 – will collaborate with the college and career guidance company catering to international K-12 schools as its strategic partner in the US.
For BridgeU, it represents a real indication of the company’s ambition and growth potential.
“We often hear from our counsellors and students that US colleges and universities are among the most sought-after destinations for international students looking to study abroad,” said BridgeU CEO Lucy Stonehill.
“By partnering with EAB, BridgeU will be able to work closely with many more US colleges to build meaningful, strategic relationships that ensure students have the tools, guidance, and information needed to make the right decisions about their future.”
BridgeU, which is owned by Kaplan, has previously urged lesser-known US institutions to prepare for a more competitive international market.
“With the projections of growth in the international school sector on one hand and the imminent enrollment cliff in the United States on the other, the international K-12 school segment has become an increasingly important market for US institutions,” Stonehill noted.
“US colleges are highly motivated to connect with students abroad”
ISC Research has found that the number of K-12 schools teaching in English globally has risen by more than 50% in the past decade.
“US colleges are highly motivated to connect with students abroad to grow their enrolments and bring different worldviews to their campuses, but recruiting international students can be difficult and expensive,” said EAB president of Marketing and Enrollment Solutions, Chris Marett.
“Colleges can now work with EAB to connect with the BridgeU global community, giving them a more effective way to reach international students as part of a comprehensive enrolment strategy.”
BridgeU’s network of K-12 international schools extends to more than 140 countries reaching 112,000+ international high school students and 9,600 college counsellors, teachers and advisors.
