Dr. Josie Ahlquist
MAY 31, 2022
When I first began my work researching and writing about social media, I considered myself an ambitious cheerleader – maybe even a hype woman – for campuses to adopt the latest digital communication tools to better tell their stories and connect with students. In 2012 it was Twitter and Instagram; today it’s TikTok or Discord. But adoption does not equal impact.
The Higher Ed Marketer
MAY 31, 2022
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. . In this episode, Stephanie Geyer , Director of Digital Strategy and Innovation at the University of Montana , shares how she has watched and contributed to the progression of higher ed marketing, why connection is so important, and the value of listening in conjunction with data collection. .
Edu Alliance Journal
MAY 31, 2022
May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. For decades, my advice to enrollment managers has been to look at the research on what influences the enrollment decisions of high ability domestic undergraduates and assume that many of the same factors will be at play.
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