College Freshmen vs. Adult Learners: Two Distinct Decision-Making Processes in Higher Education
MindMax
AUGUST 4, 2022
One of the biggest mistakes higher education marketing departments make is failing to recognize the distinctions between college freshmen and adult learners. These two audiences of prospective students are in entirely different phases of their lives, so they inevitably have different criteria for deciding where—and when—to enroll. Understanding their decision-making processes can help schools develop more effective marketing and enrollment strategies.
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