Consider three common truisms about higher education:
- College costs are skyrocketing.
- People don’t need education to get good jobs.
- Americans are turning their backs on higher education.
As a thought experiment, imagine these are correct; widely held beliefs typically include at least a grain of truth, after all. But then imagine a room filled with top business executives. In fact, imagine any group of well-off people and consider: What do they want for their children?
