October, 2019

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Are special characters in your tweets breaking accessibility?

HigherEdWebTech

I’ve been seeing a lot of Twitter accounts, both regular user accounts as well as brand accounts, using fancy, math and other symbol fonts in their tweets. These characters are all legal, and part of the Unicode standard. Akin to using a screenshot from a notes app in your tweet, we should take a closer look at these characters. On one hand, I get it.

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2019 St. Louis Area Colleges Enrollment Changes

College Viability

As reported by the St. Louis Business Journal (October 4, 2019), 12 out of 19 area colleges and universities had a smaller freshman class this year, according to enrollment numbers submitted to the Business Journal by ea.

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Terminalfour social media news round-up

Terminalfour

This month we’re reviewing social media trends, offering quick-to-read social media news guaranteed to keep you up to speed and ahead of the competition.

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CSULB Podcast with the Provost - Episode 2 - ASI President Lizbeth Velasquez

CSULB Podcast with the Provost

For this week's episode, CSULB Provost Brian Jerksy chats with Associated Students Incorporated (ASI) President Lizbeth Velasquez. Velasquez, a fourth-year student studying Political Science, discusses the importance of student participation, voting, and her experience in higher education. A dynamic student leader on campus, she shares her vision for how students can create positive change on their campuses.

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How Net Price Calculators Can Better Serve Students

IHEP

by: Monica Maldonado. When deciding to make a purchase, consumers benefit from clear and transparent price tags. The selection of one item over another is made with an awareness of the costs (or savings) incurred from doing so. However, within the realm of higher education – where the stakes are often much higher – there isn’t the same level of transparency.

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How to conduct an email marketing audit at your university

Terminalfour

As we enter the new academic year is it time to answer some questions, by putting your email campaigns under the microscope and running an email audit.

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How to market to prospective students by marketing to their parents

Terminalfour

How influential are parents, carers and supporters in the university decision making process? And how can institutions successfully engage with them?

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Optimizing forms - insights for designers, admissions and marketing teams

Terminalfour

Here we uncover the optimization techniques and considerations that can raise your form design standards and conversion outcomes.

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54% of 435 Private Colleges Had Decreased Enrollment (2013-2018)

College Viability

Eight of the Twelve (8/12) states showed decreased total enrollment from 2013-2018.

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Closed College of New Rochelle (NY) Up for Auction.

College Viability

Expectations for Auction Amount May Not Be Met

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