The Academic Designer
NOVEMBER 30, 2021
RJ Thompson, MFA is a digital marketer and a professor in Higher Education. Learn how to get better students and what it's like to collaborate with university communications to promote your research.
Higher Ed Data Stories
NOVEMBER 18, 2021
I've posted this visualization a few times, but never embedded it in a blog post. Now's the time. Teresa Watanabe of the LA Times tweeted this today. So, for the foreseeable future, no one will need an ACT or SAT to gain admission to the UC or Cal State system campuses. And in fact, testing won't help you get in, either. For lots of students, there will be no need to test.
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Continuous Learning Institute
NOVEMBER 28, 2021
( A. Solano ). Guided Pathways is a culture-changing framework. Therefore, it's extremely difficult to implement. To work smarter and not harder, I help colleges organize the work into three focus areas: onboarding, operationalizing academic & career communities (aka, meta-majors), and teaching and learning. For campuses that are accustomed to the four Guided Pathways pillars, organizing the work with the three focus areas means clarify & enter the path (onboarding), stay on the path (op
The Change Leader, Inc.
NOVEMBER 24, 2021
Maryville University’s commitment to innovation is paying dividends for the institution. Maryville has grown to over 10,000 students and is on track to have multi-million-dollar surpluses for more than 12 consecutive years. The institution is completing its second strategic planning process, which has set in place initiatives that have laid the path for this positive trajectory, even during the pandemic.
Marcia J. Ballinger, Ph.D.
NOVEMBER 23, 2021
As the holidays approach, I find myself reflecting on what truly matters. Over the past year, I have seen our community come together as we navigate the future together. At Lorain County Community College, this includes our students, faculty and staff, as well as our collaborations with many public and private partners. Thank you for all you do to make our community a caring and vibrant place to live.
FIRE
NOVEMBER 17, 2021
This special offer with Inversity is no longer available. Please go to inversitysolutions.com to learn more about how Inversity can help you! Diversity trainings, despite best efforts to foster inclusive campus environments, routinely fail to recognize a critical component in their programming: ideological diversity.
CommCentered
NOVEMBER 15, 2021
Higher Ed Branding in The Grand Canyon State. Considering its placement within the United States, I did not expect Arizona to have as many higher ed institutions as it does – let alone a fresh range of visual diversity in their brand identities. The Arizona community college system’s flexible identity is particularly inspired and engaging.
University Leadership Central brings together the best content for university leaders and administrators from the widest variety of thought leaders.
Echo Delta
NOVEMBER 14, 2021
This is the third of four installments in our (Re)Precedented Webinar Series, which originally took place live in September and October of 2021. ? ?. Webinar Summary. Over the past year, big tech companies made sweeping changes to protect consumer data. These changes were impactful in a positive way, but how would they impact the effectiveness of many digital advertising tools?
The Change Leader, Inc.
NOVEMBER 13, 2021
In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. In part 2 we covered the updated board duties. Now we continue the series and discuss how new board roles can facilitate institutional transformation. Higher education continues to face continual transformational change , and to successfully navigate this change requires a new model of work.
The Higher Ed Marketer
NOVEMBER 8, 2021
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.
Thinking Cap Agency
NOVEMBER 8, 2021
In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. Language school marketers, especially, may be looking to stand out from the crowd and make an impact with their marketing strategy—but not know where to start. . We’re here to give our top strategies for driving qualified student inquiries to your language school, standing out from your competitors, and making a real impact.
Community College League of California
NOVEMBER 5, 2021
League President & CEO Dr. Larry Galizio makes his argument for people, not bots in an op-ed published by Diverse: Issues In Higher Education. He explains why human connection and face-to-face relationships are essential to enrollment, retention, and student success at community colleges.
CommCentered
NOVEMBER 17, 2021
The post VIDEO: RJ Thompson Talks HigherEd Marketing As A Professor and Designer appeared first on CommCentered.
Echo Delta
NOVEMBER 7, 2021
This is the second of four installments in our (Re)Precedented Webinar Series, which originally took place live in September and October of 2021. ?. Webinar Summary. With the pandemic in full swing, universities everywhere rushed to stage visits virtually. As things dragged on, however, prospective students experienced a “Zoom fatigue.” Colleges realized the pre-pandemic visit just wouldn’t cut it anymore.
The Change Leader, Inc.
NOVEMBER 13, 2021
In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. In part 2 we covered the updated board duties. Now we continue the series and discuss how new board roles can facilitate institutional transformation. Higher education continues to face continual transformational change, and to successfully navigate this change requires a new model of work.
The Higher Ed Marketer
NOVEMBER 1, 2021
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission. . In this episode, we interview Diego Fanara , Cofounder & CEO at Unibuddy , about a platform to facilitate peer-to-peer connections that promote belonging. .
Susquehanna President's Blog
NOVEMBER 16, 2021
Some Musings on College Rankings College rankings continue to proliferate, and in many cases muddy the waters for prospective students and their families. Most of the leading rankings of institutions use an in-house algorithm that utilizes certain data points to create a score. Many of those data points are meaningful measures of institutional health and how selective they are, but these do not necessarily correlate with students’ academic experiences.
Higher Education Inquirer
NOVEMBER 15, 2021
It's commonly known that US student loan debt is now about more than $1.7 trillion and that more than 44 million Americans are laden with this debt. It's also known that student debt is not a problem for everyone who goes to college or everyone who takes out loans. Student loan debt is not equally distributed: while the children of elites can go to school without incurring debt and find meaningful work after graduation, working families are burdened because so many cannot find decent, gainful em
QS (Quacquarelli Symonds)
NOVEMBER 3, 2021
When our CEO Nunzio Quacquarelli founded QS more than thirty years ago, at the heart of his purpose was a mission: to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility and career development. . Now, more than three decades later, we’ve taken one more step in the spirit of that mission.
Georgia Tech President's Blog
NOVEMBER 2, 2021
Leading Ethically at Georgia Tech. Susie Ivy. Tuesday, November 2, 2021.
The Change Leader, Inc.
NOVEMBER 13, 2021
Higher education institutions continue to face change because of the turbulent global environment. However, many struggle with this transition because they are locked into traditions that no longer serve their institution, their students, or higher education in general. One institution that is successfully adapting to meet students’ needs is Amarillo College, which is located in […] Learn the process Amarillo College used to improve persistence and graduation rates from 14% to 88% and from
The Higher Ed Marketer
NOVEMBER 29, 2021
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy. In this episode, we talk with Kevin Bish , VP of Enrollment Management and Student Services at Asbury Theological Seminary , about how to identify mission-fit students who will thrive at your institution and how to recruit them.
Dan Cohen
NOVEMBER 22, 2021
(Noah Kalina, Lumberland / 20180716 ). Noah Kalina is a gifted photographer who has a commercial practice and also works as an artist. He is probably best known for his Everyday project , in which he has been taking a photograph of himself each day for the last two decades. I am more interested in his nature photography, which is uniformly gorgeous.
Higher Ed Data Stories
NOVEMBER 26, 2021
You know I love this data set of freshman migration patterns over time. It shows every college in two year increments, and contains the state-by-state makeup of the freshman class. I like it for a couple of reasons: First, it's interesting in its own right to see where colleges attract students from. I think students can use it too, to see how geographically diverse the colleges they're looking at really are.
Echo Delta
NOVEMBER 21, 2021
This is the final of four installments in our (Re)Precedented Webinar Series, which originally took place live in September and October of 2021. Webinar Summary. We all understand that parents are a top influencer in the college search process. Thanks to the rise of social media and personalized digital marketing, they are more engaged and more skeptical than ever before.
Georgia Tech President's Blog
NOVEMBER 23, 2021
A Time for Thanks. bwaye3. Tuesday, November 23, 2021.
Continuous Learning Institute
NOVEMBER 30, 2021
LISTEN TO THE EPISODE: Learn how a college significantly improved equitable outcomes in math. In this episode, I interview Michael Wangler, veteran community college educator and former dean at Citrus College where transformational change in math resulted in positive student outcomes. (Scroll down to access the transcript.). We discuss the following topics: 9:49:23: The "Why": The data that clearly showed faculty things had to change.
The Higher Ed Marketer
NOVEMBER 29, 2021
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy. In this episode, we talk with Kevin Bish , VP of Enrollment Management and Student Services at Asbury Theological Seminary , about how to identify mission-fit students who will thrive at your institution and how to recruit them.
The Higher Ed Marketer
NOVEMBER 22, 2021
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an app. In this episode, we interview Jamie Giblett , Sales Manager at Digistorm North America , about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.
The Higher Ed Marketer
NOVEMBER 22, 2021
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an app. In this episode, we interview Jamie Giblett , Sales Manager at Digistorm North America , about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.
The Higher Ed Marketer
NOVEMBER 15, 2021
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren , Director of University Marketing at Loma Linda University , has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed. It was this commitment to listening that led to a compromise between her and executive leadership.
The Higher Ed Marketer
NOVEMBER 15, 2021
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren , Director of University Marketing at Loma Linda University , has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed. It was this commitment to listening that led to a compromise between her and executive leadership.
The Higher Ed Marketer
NOVEMBER 8, 2021
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.
The Higher Ed Marketer
NOVEMBER 1, 2021
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission. . In this episode, we interview Diego Fanara , Cofounder & CEO at Unibuddy , about a platform to facilitate peer-to-peer connections that promote belonging. .
Higher Ed Data Stories
NOVEMBER 12, 2021
A lot has been made of graduation rates at America's colleges and universities. Some point to what they see as rates that are too low, while others think that high graduation rates are a testament to something happening inside the college. And I, of course, think graduation rates are mostly inputs, rather than outputs. If your admissions process simply takes the most capable children of wealthy, college-educated parents, it's almost a certainty your graduation rates will be higher.
Higher Ed Data Stories
NOVEMBER 28, 2021
First, a quiz: What do these states have in common? (Hint: Regular readers of this blog will already know the answer. And you will too, shortly.) The prompt for this post is generated by friend and colleague Akil Bello, who, apparently while watching college football the weekend after thanksgiving, tweeted this question : The answer is multi-faceted and complex, and likely varies a lot between the states.
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