Dan Cohen
JANUARY 24, 2022
Whenever I check out a library book that has been underlined or annotated, I think about the two anonymous students who aggressively marked up Widener Library’s copy of Rollo May’s Man’s Search for Himself : I hope these two students did in fact meet at some point, although they may have been separated by decades. It would make for a good short story or film (or U2 song).
The Academic Designer
JANUARY 31, 2022
Your personal website can adapt to meet your needs as they change over time. Hear from recent PhD Jane CoomberSewell on how her website redesign is going.
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Higher Ed Data Stories
JANUARY 31, 2022
I bet you've heard about the enrollment crisis in American colleges and universities, and I bet you think that men are avoiding college in droves, even if you work at a college and see lots of men on campus. And you wonder, "How can this be?" Well, it's not exactly the crisis the media are making it out to be. Here are some views to help you see that.
Higher Education Inquirer
JANUARY 30, 2022
The failure of University of Phoenix (UoPX) is more than a dark moment in higher education history. It should act as a lesson learned in the higher ed business. Executives at 2U , Guild Education , Coursera , Liberty University and Purdue University Global , Chegg , Academic Partnerships , Pearson PLC , Navient , Maximus and other for-profit and non-profit entities must take heed of the mistakes and the hubris of Phoenix, the wisdom of its cofounder John D.
Echo Delta
JANUARY 28, 2022
It’s not what you say or do. It’s how you make them feel. We are thrilled to announce that Jeff Kallay , known nationwide for his pioneering work as a campus visit experience consultant, has joined our team as Senior Vice President of Enrollment Consulting. With nearly two decades of experience as a campus visit consultant , Jeff previously worked for Render Experiences (acquired by RNL) and TargetX.
Thinking Cap Agency
JANUARY 21, 2022
The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but considering that traditional students are outnumbered by the much more elusive nontraditional college students, it’s about time that changed. Nontraditional students are an incredible asset to your school, but they require a more nuanced and strategic marketing strategy than traditional students.
Terminalfour
JANUARY 10, 2022
With 2021 going down in history as the year where the higher education sector super-charged all things digital, the developments in social media were also something to behold.
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IHEP
JANUARY 7, 2022
by: Sheena A. Kauppila, and Leanne Davis. No one starts on the path to a degree intending not to finish. But between taking one’s first college class and earning a degree, life can change course, and it often does. For a wide array of reasons, students stop out from their higher education path each semester, and many never return. In 2020, the onset of a global pandemic changed the course of lives around the world and today nearly one in five working-age adults in the United States has “some col
The Higher Ed Marketer
JANUARY 31, 2022
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen , Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science , about when marketers do too much work and how to let their institutions sell themselve
Dr. Josie Ahlquist
JANUARY 26, 2022
There are two primary questions that I’ve received since publishing my first book in 2020, Digital Leadership in Higher Education: Purpose-Driven Social Media in a Connected World. When is the next book? How did you do it? At first, the answers to both these questions were pretty fuzzy. I’m finally writing an answer to the second question.
Edu Alliance Journal
JANUARY 25, 2022
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion. However, when developing admissions marketing plans for international students, I always keep in mind the 4P’s, plus one R, and the word “courtship”.
Susquehanna President's Blog
JANUARY 3, 2022
At the Intercollegiate Athletics Forum in early December, Mark Emmert, president of the NCAA, said “Being a university president is the hardest job in America.” Ross Dellenger of Sports Illustrated tweeted the quote and followed up with “One of my grandpas was a shrimp boat captain for 40 years. The other was a roofer. I’ll just leave it there.” Thus began a bad week for Mr.
The Change Leader, Inc.
JANUARY 8, 2022
The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their expectations. At The Change Leader, we propose a culture of continuous board improvement and accountability as a way to avoid the detrimental impact of stagnant governance.
CommCentered
JANUARY 31, 2022
[link]. The post Tulane School of Architecture Branding appeared first on CommCentered.
The Higher Ed Marketer
JANUARY 31, 2022
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen , Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science , about when marketers do too much work and how to let their institutions sell themselve
Dr. Josie Ahlquist
JANUARY 20, 2022
I started to write this during hour 6 of what ended up being a 10+ hour flight delay-turned cancellation-turned next day reschedule. I was part of the massive Skywest server outage (one of the largest regional carriers in the US) that affected hundreds of flights and thousands of people. As I went through the rollercoaster of pressing refresh on the United app, interpreting vague text message.
Echo Delta
JANUARY 28, 2022
?. For better or worse, decentralized marketing teams are a reality for many schools. And while this model solves a number of important problems, it leaves many leaders wishing for greater economies of scale and alignment across teams. In this episode, we look at the University of Texas at San Antonio and how operational changes they made during COVID permanently transformed the way their marketing team works.
Higher Ed Data Stories
JANUARY 6, 2022
I started doing this post on a regular basis several years ago, in response (if I recall) to a colleague talking about their Board of Trustees Chair insisting that "all we need to do" to bring enrollment back to its former level is to get the yield rate up. That's the equivalent of saying all you need to do is straighten your drives and cut ten putts from each round, and you'll be a great golfer.
The Change Leader, Inc.
JANUARY 8, 2022
The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their expectations. At The Change Leader, we propose a culture of continuous board improvement and accountability as a way to avoid the detrimental impact of stagnant governance. .
Marcia J. Ballinger, Ph.D.
JANUARY 18, 2022
As thousands of Lorain County Community College and University Partnership students begin classes today, I welcome them to our LCCC family. Our students continue to look forward, building a brighter future for themselves and our community. When I think of our resilient students, I’m reminded of one of my favorite quotes from Dr. Martin Luther King, Jr., “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and
The Higher Ed Marketer
JANUARY 24, 2022
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy , which is the world’s only school on philanthropic studies. Needless to say, he’s THE expert on institutional philanthropy.
Dr. Josie Ahlquist
JANUARY 18, 2022
It’s hard not to look. To track. To evaluate. The likes, comments, shares, RTs, saves, watch times, subscribers, connections, viewers, the list goes on. This data is important. It helps tell the story, connecting the dots between goals, strategy, and impact. There are entire courses, books, and conferences devoted to digital analytics, evaluation, and assessment.
Continuous Learning Institute
JANUARY 17, 2022
LISTEN TO THE EPISODE: Learn how to create an equitable online learning environment. In this episode, I interview Maritez Apigo , English Faculty and Distance Education Coordinator at Contra Costa College. Correction: on 47:57, the survey showed 20% of students wanted on-campus instruction, not online classes. (Scroll down to access the transcript.).
Higher Ed Data Stories
JANUARY 27, 2022
If you're alive today, you have lived your whole life with college rankings. Yes, even you. You may not have knows you were living in the time of college rankings, but indeed, you have been, unless you were born before 1911 (or maybe earlier.) If you're interested, you can read this Twitter thread from 2020 where I discuss them and include snippets of those 1911 rankings as well as those from 1957, written by Chesley Manly.
The Change Leader, Inc.
JANUARY 3, 2022
At the start of a new year, The Change Leader’s Drumm McNaughton and Aurora University Senior Vice President for Enrollment and Marketing Deb Maue, sit down to do their higher education 2021 year in review, including recapping Drumm’s 2021 predictions for higher education. Drumm then offers his Higher Education 2022 predictions on the major trends and issues that will arise in colleges and universities across the US.
Higher Education Inquirer
JANUARY 23, 2022
The Higher Education Inquirer is taking a close look at who's invested in Maximus , the enormous social welfare profiteer. Maximus has been servicing student loan defaulters for years and has now taken over Navient's federal student loan business, branding it Aidvantage. Since 1995, Maximus (MMS) has grown from $50 million in annual revenues to more than $4 billion in 2021.
The Higher Ed Marketer
JANUARY 24, 2022
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy , which is the world’s only school on philanthropic studies. Needless to say, he’s THE expert on institutional philanthropy.
The Higher Ed Marketer
JANUARY 17, 2022
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman , Chief Marketing Officer at Indiana University , about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.
The Higher Ed Marketer
JANUARY 17, 2022
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman , Chief Marketing Officer at Indiana University , about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.
The Higher Ed Marketer
JANUARY 10, 2022
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself. We speak with Cam Tracy , Web Development Agent at Union University , about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketer
The Higher Ed Marketer
JANUARY 10, 2022
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself. We speak with Cam Tracy , Web Development Agent at Union University , about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketer
The Higher Ed Marketer
JANUARY 3, 2022
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again. Ethan Braden , Senior Vice President of Marketing and Communications at Purdue University , provides insights on what’s made Purdue so successful as a brand.
The Higher Ed Marketer
JANUARY 3, 2022
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again. Ethan Braden , Senior Vice President of Marketing and Communications at Purdue University , provides insights on what’s made Purdue so successful as a brand.
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