Live on The Social Academic YouTube Channel
The Academic Designer
MARCH 16, 2021
Social media, collaboration, and networking are all topics from the 2020 YouTube live series.
March, 2021
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Enterprise Risk Management in Higher Ed Part 2Risk Planning and its Critical Role in Higher Education
The Change Leader, Inc.
MARCH 18, 2021
Enterprise risk management is a critical part of higher education’s toolkit in preparing for and mitigating disruptions. As mentioned in part 1 of the Enterprise Risk Management in Higher Ed series, these disruptions can be hazards/accidents, societal, governmental, and technology. There are two parts of enterprise risk management—risk planning, which is done by the institution’s administration, and risk oversight, which is done by the institution’s board of trustees.
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TikTok for Higher Education: the latest case studies and stats
Terminalfour
MARCH 4, 2021
In HigherEd, Tiktok's usage has matured a lot in the last 12 months. We look at the best ways to gain exposure and some great University & College case studies.
Building Stronger Relationships Using Data w/ JP Spagnolo
The Higher Ed Marketer
MARCH 23, 2021
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management and Marketing at Capital University , joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages.
Humane Ingenuity 36: 15% Faster
Dan Cohen
MARCH 17, 2021
In a wonderful new article , film and television scholar Jason Mittell provides an extremely creative, occasionally bizarre, frequently hilarious, and ultimately rather helpful “inventory of deformative practices” to uncover hidden layers of meaning in media. These practices use the malleability of digital formats to convert traditional media, like films, into new forms that provide insight into their art.
How Making “Evidence-Based Decisions Guided by the Best Available Science and Data” Can Advance Racial Equity in Higher Education
IHEP
MARCH 5, 2021
by: Karen Bussey, Jihad D. Dixon. While behind us, 2020 will never fade from our rearview mirror. From the novel COVID-19 pandemic to the longstanding pandemic of systemic racism that has persisted throughout our nation’s history, we continue to see indirect impacts and direct violence toward Black and Brown communities. Seven decades after the Civil Rights Era, we continue to wage the same fight for equity.
Higher Ed Change Leadership: The “New Normal” After COVID-19with Dr. Drumm McNaughton and Guest Rob Hartman | Changing Higher Ed Podcast 073
The Change Leader, Inc.
MARCH 17, 2021
Higher Ed change leadership efforts remain at the forefront as colleges and universities continue to adapt to the “new normal” created by COVID-19. These changes provided numerous lessons and a cultural change that will continue to evolve into the future. Higher Ed change leadership efforts remain at the forefront as colleges and universities continue to adapt to the “new normal” created by COVID-19.
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Enterprise Risk Management In Higher Ed Part 1An Overview of the Planning Process
The Change Leader, Inc.
MARCH 8, 2021
Enterprise risk management in higher ed is widely ignored, but in the traditional business world, enterprise risk management has become an integral part of the business vocabulary. Living in a VUCA World: We currently live in a VUCA (volatile, uncertain, complex, ambiguous) environment due to a myriad of factors that cause chaos. These disruptions, some of which can be forecast while others are unforeseen, create short-term or long-term change that can be positive or negative.
Strategies successfully driving student growth in Canada
Terminalfour
MARCH 22, 2021
Reflecting on Canada's success, we take a look at what lessons other countries can learn from Canada when it comes to attracting foreign students.
5 platforms that can deliver your virtual campus online open days and events
Terminalfour
MARCH 29, 2021
This week we're giving you our team's round-up of the best solutions out there to bring your campus to their computer
Building Stronger Relationships Using Data w/ JP Spagnolo
The Higher Ed Marketer
MARCH 23, 2021
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management and Marketing at Capital University , joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages.
Enrollment Marketing: How to Leverage a Mascot Program
The Higher Ed Marketer
MARCH 16, 2021
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.
Enrollment Marketing: How to Leverage a Mascot Program
The Higher Ed Marketer
MARCH 16, 2021
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.
Creating an Adaptable Brand Promise in the Age of Social Media
The Higher Ed Marketer
MARCH 9, 2021
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: - Working internally to create university marketing campaigns. - Creating a brand promise that captures your university’s core values. - Engaging students, professors, and alumni in the creative process. - Evolving current and future university marketi
Creating an Adaptable Brand Promise in the Age of Social Media
The Higher Ed Marketer
MARCH 9, 2021
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: - Working internally to create university marketing campaigns. - Creating a brand promise that captures your university’s core values. - Engaging students, professors, and alumni in the creative process. - Evolving current and future university marketi
How a Multi-Platform CRM can Drive Marketing Insights
The Higher Ed Marketer
MARCH 2, 2021
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , have a conversation with Jeurell Smith , Institutional Data Analyst at Otterbein University about: - How to lead multi-platform CRM integration at your university. - Benefits of syncing your data and marketing team communication. - Length of time it takes to implement a multi-platform CRM. - Navigating the Request for Proposal (RFP) process for projec
How a Multi-Platform CRM can Drive Marketing Insights
The Higher Ed Marketer
MARCH 2, 2021
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , have a conversation with Jeurell Smith , Institutional Data Analyst at Otterbein University about: - How to lead multi-platform CRM integration at your university. - Benefits of syncing your data and marketing team communication. - Length of time it takes to implement a multi-platform CRM. - Navigating the Request for Proposal (RFP) process for projec
Higher Ed Stimulus, Accountability, Affordability, and Enrollmentwith Dr. Drumm McNaughton and Ted Mitchell | Changing Higher Ed Podcast 072
The Change Leader, Inc.
MARCH 3, 2021
The higher ed stimulus package is finding its way through Congress, and it is a bellringer for accountability, affordability, and enrollment challenges that are on the way. While the main issue the college and university presidents and boards face will remain COVID-19 relief for the near future, the Biden Administration is focused on helping higher […] The higher ed stimulus package (higher ed stimulus and COVID relief) moving through Congress with accountability, affordability, and enroll
Using your Distinctiveness as a Selling Point
The Higher Ed Marketer
MARCH 30, 2021
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution. What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernandez , Associate Vice Chancellor for University Relations at North Carolina Central University.
Using your Distinctiveness as a Selling Point
The Higher Ed Marketer
MARCH 30, 2021
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution. What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernandez , Associate Vice Chancellor for University Relations at North Carolina Central University.
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