April, 2021

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How have attitudes to online learning in 2020 impacted 2021 student recruitment?

Terminalfour

With many students continuing to study remotely, this week, we're covering research on student attitudes to online learning and how the findings might help shape higher education enrollment planning for the years ahead. Has the pandemic permanently impacted student perceptions and expectations?

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Strategic Planning in Higher Education 101Is it time to go back to basics or move forward with new standards for the planning process?

The Change Leader, Inc.

Strategic planning in higher education 101: planning in times of consistent change. As colleges and universities step into a sense of “new normal,” it is becoming increasingly important for higher education leaders and boards to recommit to the strategic planning process. Times are far from normal as institutions face the enrollment cliff, find ways to continue […].

university leaders

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Celebrating the “Unity” in Community College

Marcia J. Ballinger, Ph.D.

April is Community College Month, providing a moment to broadly share the important impact of our nation’s community colleges. Lorain County Community College was founded in 1963 to provide access to higher education for every person in Lorain County, regardless of their educational attainment or socioeconomic status. During the past 58 years, LCCC has impacted one in four Lorain County residents, equivalent to more than 50 percent of households, and conferred more than 50,000 degrees.

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Show, Don’t Tell: The Power of Video in Higher Ed Marketing

The Higher Ed Marketer

Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat wit

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Why A California Community Colleges Aspiring CEO Program?

Community College League of California

No fewer than 14 CEOs—some of whom have been in California Community College (CCC) leadership roles for more than two decades—plan to retire in 2021, and we may experience more departures before year's end. While leadership change offers significant opportunities for districts and colleges to reenvision their strategic priorities and approach to their mission, this collective loss of institutional memory and experience will affect districts and arguably our entire sector for years to come.

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Humane Ingenuity 37: Data and the Humanities

Dan Cohen

If there’s one thing we’ve learned about the many datasets we’ve wrestled with this year, it’s that all the data — every single point — is the result of human decision-making. These essential words are the lede of a great reflection by Erin Kissane, a co-founder of the COVID Tracking Project and CTP’s managing editor. The project is a terrific case study in humane ingenuity, because what seemed like a straightforward data and technology project — tracking COVID cases across the United States — w

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Meet you at the Clubhouse: How Universities can tune in to audio social media

Terminalfour

This week we’re taking a look at what the increasing popularity of audio-social channels such as Clubhouse means for higher education.

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HBCU Leaders Embrace Strategic Change in Wake of Pandemicwith Dr. Drumm McNaughton and Guest Dr. Billy Hawkins | Changing Higher Ed Podcast 076

The Change Leader, Inc.

How some leaders in higher education embraced strategic change to survive the pandemic and how those changes will help guide future success for their institutions. How some leaders in higher education embraced strategic change to survive the pandemic and how those changes will help guide future success.

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Strategic Transformation for Colleges and Universities Post COVIDwith Dr. Drumm McNaughton and Guest Dr. Paul Friga | Changing Higher Ed Podcast 075

The Change Leader, Inc.

This podcast focuses on how you can implement strategic transformation for colleges and universities as we enter the end of the COVID crisis. This podcast focuses on how you can implement strategic transformation for colleges and universities as we enter the end of the COVID crisis.

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Show, Don’t Tell: The Power of Video in Higher Ed Marketing

The Higher Ed Marketer

Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat wit

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How to Prevent Higher Education Cyber AttacksChanging Higher Ed Podcast 077 with Dr. Drumm McNaughton and Guest Brian Kelly

The Change Leader, Inc.

Colleges and universities are scrambling to prevent higher education cyber attacks as online education becomes a target for criminals. Disruptions to higher education institutions due to cyber crimes and hacking are becoming more common as colleges and universities increasingly see their risk management programs being challenged by hackers. Colleges and universities are scrambling to prevent higher education cyber attacks as online education becomes a target for criminals.

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Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)

The Higher Ed Marketer

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. In part two of a two-part series, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christine Harper , Associa

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Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)

The Higher Ed Marketer

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. In part two of a two-part series, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christine Harper , Associa

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Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)

The Higher Ed Marketer

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christine Harper , Associate Vice President of Enrollment Ma

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Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)

The Higher Ed Marketer

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christine Harper , Associate Vice President of Enrollment Ma

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When Crisis Hits: Reputation Management in Higher Education

The Higher Ed Marketer

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christy Jackson ,

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When Crisis Hits: Reputation Management in Higher Education

The Higher Ed Marketer

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christy Jackson ,