July, 2021

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Academic YouTubers Talk About Getting Started on YouTube

The Academic Designer

Susan Heavey, Franziska Sattler, Nichole Lewis, and Erika Romero join me for a featured interview about starting the Academic YouTubers community.

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Inspiration from the Natural World

Rena Seltzer, Leader Academic

In their psalms of gratitude, the biblical poets describe a natural world that includes sheltering canopies. Biking in Northern Michigan on my summer vacation, the trees offered canopies of leaves that shaded and protected us from the hot summer sun. The psalmists’ concept of a sheltering canopy can extend from the natural world into our everyday lives, where a network of supportive friends and family might give us a sense of buffering and shelter from life’s storms.

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university leaders

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5 Super-Smart Google AdWords Strategies for Higher Education Marketing

Thinking Cap Agency

The higher education marketing landscape is more competitive than ever. In order to stand out from the crowd and recruit your ideal prospective students, higher education institutions need to streamline their marketing efforts and utilize cutting-edge strategies to make an impact. One key area for optimization is your school’s PPC marketing strategy.

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Hybrid co-location learning and the new marketing opportunity

Terminalfour

Last year, many students struggled with excessive online learning, but demand is emerging for hybrid on-campus and online models. This week we delve into how universities can differentiate their offerings using co-location services such as WeWork, and deliver engaging recruitment campaigns.

Model 52
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The League's 2021 Strategic Planning Process

Community College League of California

In September 2020, the League embarked on a strategic planning process to establish the direction for the next three years and to update its Mission, Vision, and Values. In addition to laying out goals and strategies concerning community college funding, COVID-19, and DEI, the strategic plan proposes several process improvements for the organization intended to strengthen the League’s ability to represent our 73 member districts and ultimately benefit the colleges.

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Innovation in Mergers and Acquisitions With 3 Universitieswith host Dr. Drumm McNaughton and guest Dr. Danielle Wilken | Changing Higher Ed Podcast 086

The Change Leader, Inc.

Innovations in mergers and acquisitions took place when three universities’ plans took a scenic route through the process. The 2020 plan to merge the University of Bridgeport with three institutions – Goodwin University, Sacred Heart University and Paier College of Art – was considered an innovative model. However, as the effort began to unfold, one […].

Model 52
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It feels like pandemic springtime in Southwestern Ontario

#Deaning

After many months of staying home and lots and lots of Zoom time, I was thrilled last week to get out and see two live performances. On the weekend I saw a Tafelmusik performance in High Park, part of their Dream in High Park series. “Experience the beauty of music of the past with these intimate chamber concerts featuring two or three members of Tafelmusik orchestra.

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Becoming a VP (Or Becoming One on Another Campus)

Higher Ed Marketing Lab

?. This is the first installment in our VP Summer Series, a podcast mini-series focusing on the unique challenges facing senior enrollment and marketing leaders. In this episode, we’ll be discussing the role of the Vice President–how it differs from other roles someone would occupy on the way to a VP-level position and what it takes to be a strong candidate if you’ve got your sights set on a VP-level job.

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Great website photography that recreates the campus atmosphere

Terminalfour

Prospective students are making decisions well in advance of a campus visit or open day. How some universities are using photography on their website and in digital marketing is undoubtedly changing. This week we take a look at how institutions are taking photography to the next level.

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Breathing Life into Higher Education w/ Experiential Storytelling

The Higher Ed Marketer

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a community of students eager to help each other; and a call to storytelling—creating leaders that others can see themselves in.

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Higher Ed Must Transform to Stay Relevantwith host Dr. Drumm McNaughton and guest Vickie Schray | Changing Higher Ed Podcast 084

The Change Leader, Inc.

Societal needs from higher education are in an accelerated transformation phase, and in order to stay relevant and in demand, colleges and universities must adjust to those changing needs. Before the pandemic hit, higher education experienced disruptions from numerous forces – demographic shifts of traditional students, course-taking patterns, and institutional financial instability – all of which were magnified by COVID-19.

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Higher Education Leaders Face New Mindset Challengeswith host Dr. Drumm McNaughton and guest Dr. Philomena Mantella | Changing Higher Ed Podcast 085

The Change Leader, Inc.

Higher education leaders face new mindset challenges after working with the same approach for such a long period of time. While more federal money is being poured into higher education than ever before, there are concerns arising throughout the sector that higher education will attempt to revert to its previous mindset and approach. An alliance […] When higher education programs align with compassion for students, student persistence and graduation rates change for the better.

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Preparing Higher Ed for the Turnover Tsunami7 Key Decisions University Leaders Must Make Post-Pandemic

The Change Leader, Inc.

Higher education isn't immune from the anticipated post-pandemic Turnover Tsunami. College and university leaders must prepare and plan for the way the pandemic changed the way of work—and now the labor force is rapidly making its feedback known about what will be required for them to remain at work. Will higher education leaders listen? Or will colleges and universities return to pre-pandemic work expectations?

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Join ITRS for Summer Learning Opportunities

Academic Tech Tips

Loyola faculty, did you know ITRS offers year-round, free professional development opportunities? That’s right: while you’re sipping a tropical drink by the pool this summer, login for some learning! A tropical drink that makes you think of ITRS. ITRS is offering the Instructional Technologies Course (ITC) from July 19th-August 13th. This course covers the basics of Sakai and Zoom, increasing participants’ comfort with the tools while prompting reflection about how to integrate

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Panopto: New & Enhanced Features for Summer 2021

Academic Tech Tips

Asynchronous lectures are growing in popularity, and fortunately, are becoming increasingly easy to record. Panopto, an invaluable tool for recording and uploading lectures and slides, is consistently growing in popularity and ease of use. Accordingly, ITRS is pleased to announce the arrival of new and improved features in Panopto: Multi-stream Viewer – Mobile device users can view and navigate through multiple streams in recordings.

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Breathing Life into Higher Education w/ Experiential Storytelling

The Higher Ed Marketer

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a community of students eager to help each other; and a call to storytelling—creating leaders that others can see themselves in.

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Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

The Higher Ed Marketer

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr , CMO at Ball State University , about leaning into transition: We also chatted with Mary about: - What higher ed can learn from consumer brand. - Tapping student expertise from a branding perspective. - The

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Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

The Higher Ed Marketer

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr , CMO at Ball State University , about leaning into transition: We also chatted with Mary about: - What higher ed can learn from consumer brand. - Tapping student expertise from a branding perspective. - The

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Understanding Financial Aid Leveraging with Dr. Jimmy Jung

Higher Ed Marketing Lab

?. In this episode, we talk about financial aid leveraging —the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue. Joining us in the conversation is Echo Delta data scientist and consultant, Dr. Jimmy Jung. As a higher ed veteran with over 20 years of experience, Jimmy has successfully led enrollment management at multiple institutions around the country and has consulted internationa

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Trusted Advisors: Working Well with the Board of Trustees

Higher Ed Marketing Lab

?. As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. As a result, most leaders end up learning through experience (read: observation, hard work, and some painful mistakes). In our latest Higher Ed Marketing Lab podcast, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, pro