May, 2021

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Humane Ingenuity 38: The Vigoda Verification

Dan Cohen

Sixty years ago, illustrator Arthur Radebaugh drew scenes from the future — that is, our present — including, quite presciently, remote education and work, self-driving cars, and an “electronic home library.” His Sunday strip that ran in newspapers, including the Chicago Tribune , was called “ Closer Than We Think.”. ( Recliners + the scrolling text of a book on the ceiling, yes please. ).

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What Is Social Media Engagement? Likes, Shares, and Comments

The Academic Designer

Like, comment, and share: what's the best way to engage on social media? Discover 9 ways to interact with posts online.

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Heist Awards shortlist unveiled for 2021 - who in HigherEd is leading the way

Terminalfour

As universities continue to grapple with the impact of the pandemic, this year's Heist Awards shortlist looks to those pioneering new ways of reaching and recruiting students digitally.

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What Grantmakers Want From Higher Edwith host Dr. Drumm McNaughton and guest Ken Knueven | Changing Higher Ed Podcast 079

The Change Leader, Inc.

Higher education grantmakers are rewarding transformational higher education institutions with grants, and technology innovation, a disruptive force for traditional industries, is now playing a key part of the ongoing and rapid transformation. When higher education programs align with compassion for students, student persistence and graduation rates change for the better.

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Why You Should Be Outcome-Oriented in Community College Marketing

The Higher Ed Marketer

Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP Marketing & Communications at Ivy Tech Community College , explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as well. What we talked about: - How community colleges are adapting to changing times. - Showing outcomes and impact in community college marketing. - Focusing less

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Community Colleges as Essential Sites of Viewpoint Diversity and Constructive Engagement

Community College League of California

In our Balkanized political culture, community colleges are one of the few institutions and public spaces where individuals possessing divergent values, attitudes, and beliefs gather and discuss, debate, learn, and share a personal challenge (in this case, one that is primarily intellectual in nature). It is where people of varying ages, life experiences, ideologies, races and ethnicities, and socioeconomic backgrounds convene and discuss ideas and concepts.

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Humane Ingenuity 39: A Circle of Keytars

Dan Cohen

(Alice Baber, Noble Numbers , 1964-1965, acrylic on canvas, Smithsonian American Art Museum.). The Leventhal Map & Education Center has a new tool called Moviemaps that allows you to pair an explanatory video with a map (or maps) in a separate window, and that can contain hidden triggers within the video that zoom and pan the adjacent map to highlight certain elements.

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Market Research Drives College Transformationwith host Dr. Drumm McNaughton and guest Dr. Dave Haney | Changing Higher Ed Podcast 078

The Change Leader, Inc.

Hiram College continues its transformation driven by market research, even as it undergoes change in its top leadership. The college had completed an academic prioritization process led by Dr. Lori Varlotta, the university’s former president. This process, which followed AAUP guidelines, worked with faculty to put together a strategic academic team, develop criteria for prioritization, […].

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Three successful ways to combat digital fatigue when recruiting students

Terminalfour

How are universities delivering engaging content and experiences to prospective students who may be feeling digital fatigue after a year spent mainly online?

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Strategic Management, Planning, and DisruptionsFive Reasons to Throw Out Your Strategic Plan

The Change Leader, Inc.

Strategic management and planning are critical parts of a Higher Ed leader’s tool kit to deal with disruptions — and 5 reasons to throw yours out.

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Why You Should Be Outcome-Oriented in Community College Marketing

The Higher Ed Marketer

Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP Marketing & Communications at Ivy Tech Community College , explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as well. What we talked about: - How community colleges are adapting to changing times. - Showing outcomes and impact in community college marketing. - Focusing less

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Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours

The Higher Ed Marketer

COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT cancellations, and hesitancy to travel to institutions, it’s made building that admissions funnel incredibly difficult.

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Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours

The Higher Ed Marketer

COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT cancellations, and hesitancy to travel to institutions, it’s made building that admissions funnel incredibly difficult.

College 40
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The Magic Is in the Messaging: Content Creation for Higher Ed Marketing

The Higher Ed Marketer

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with. Dan Freeborn , Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.

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The Magic Is in the Messaging: Content Creation for Higher Ed Marketing

The Higher Ed Marketer

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with. Dan Freeborn , Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.

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Campus Campaigns That Work: How to Include Donor Stories in Your Marketing

The Higher Ed Marketer

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Colleen Garland , Vice President

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Campus Campaigns That Work: How to Include Donor Stories in Your Marketing

The Higher Ed Marketer

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Colleen Garland , Vice President

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More Than Just Words: How Your Marketing Strategy Can Promote Equity

The Higher Ed Marketer

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with.

Equity 40
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More Than Just Words: How Your Marketing Strategy Can Promote Equity

The Higher Ed Marketer

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with.

Equity 40