SEO: The Key(words and more) to Your College’s Future
Austin Williams
AUGUST 29, 2019
Higher education’s predominant target audience—the prospective undergraduate student—is a consistent and specific demographic, which enables colleges to market with a level of precision other industries can’t match. It’s no secret that Generations Z and Alpha (your incoming and not-so-future students, respectively) spend the majority of their time on smartphones; in fact, nearly one quarter (22 percent) of Gen Z use their smartphones 10+ hours per day and 67 percent use search engines as their f
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