Terminalfour

MAY 7, 2019

Many universities and colleges aren't using Reddit! It's not as easy to carve out your own corner on Reddit, but if you do the results can be incredible.

Higher Education 52

Higher Education Education College University 52

University Marketing Blog

MAY 10, 2019

Edeling and Himme (2018) report that market can positively predict an organisation’s performance. With this in mind, measuring this metric is a key component to any business. The first step to an accurate measurement of market share is defining the market. This should be made quite specific as to only reflect the immediate competition and not the larger market.

University 40

University 40

University Marketing Blog

MAY 7, 2019

If the acquisition of new customers is an expensive effort and the value these customers offer to your business, the focus should be targeted at customer retention. Keeping what you have. This is a delicate balance for marketers and business as a whole with a delicate balance between spending too much and too little resulting in extreme negatives. On one side, a business can spend too much on customer retention and result in no profit being made as the customer is not providing enough value to j

Retention 40

Retention University 40

University Marketing Blog

MAY 4, 2019

Working out this number seems simple enough. Bendle et al. (2016) Simply states that you divide the amount spent on acquisition efforts by the amount of customers acquired will give you the cost of each. Why is this important? If this number can be calculated, the financial standing, on paper, becomes simple for a business to be profitable. Ensure that this cost is less than the value a new customer will provide to the organisation and it is a simplified formula for success.

Retention 40

Retention University 40