Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
The Higher Ed Marketer
APRIL 13, 2021
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented chat with Christine Harper , Associate Vice President of Enrollment Ma
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