Thinking Cap Agency

JANUARY 21, 2022

The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but considering that traditional students are outnumbered by the much more elusive nontraditional college students, it’s about time that changed. Nontraditional students are an incredible asset to your school, but they require a more nuanced and strategic marketing strategy than traditional students.

Recruitment 52

Recruitment Students Higher Education Schooling 52

Dr. Josie Ahlquist

JANUARY 20, 2022

I started to write this during hour 6 of what ended up being a 10+ hour flight delay-turned cancellation-turned next day reschedule. I was part of the massive Skywest server outage (one of the largest regional carriers in the US) that affected hundreds of flights and thousands of people. As I went through the rollercoaster of pressing refresh on the United app, interpreting vague text message.

Humanities 40

Humanities 40

The Higher Ed Marketer

JANUARY 17, 2022

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman , Chief Marketing Officer at Indiana University , about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.

Organization 40

Organization Humanities Students Leadership 40

Marcia J. Ballinger, Ph.D.

JANUARY 18, 2022

As thousands of Lorain County Community College and University Partnership students begin classes today, I welcome them to our LCCC family. Our students continue to look forward, building a brighter future for themselves and our community. When I think of our resilient students, I’m reminded of one of my favorite quotes from Dr. Martin Luther King, Jr., “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and

Community College 52

Community College Degree Achievement Equity 52

Continuous Learning Institute

JANUARY 17, 2022

LISTEN TO THE EPISODE: Learn how to create an equitable online learning environment. In this episode, I interview Maritez Apigo , English Faculty and Distance Education Coordinator at Contra Costa College. Correction: on 47:57, the survey showed 20% of students wanted on-campus instruction, not online classes. (Scroll down to access the transcript.).

Community College 52

Community College Environment Equity Humanities 52

Dr. Josie Ahlquist

JANUARY 18, 2022

It’s hard not to look. To track. To evaluate. The likes, comments, shares, RTs, saves, watch times, subscribers, connections, viewers, the list goes on. This data is important. It helps tell the story, connecting the dots between goals, strategy, and impact. There are entire courses, books, and conferences devoted to digital analytics, evaluation, and assessment.

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The Higher Ed Marketer

JANUARY 17, 2022

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman , Chief Marketing Officer at Indiana University , about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.

Organization 40

Organization Humanities Students Leadership 40