Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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Humane Ingenuity 43: Your Own Personal Paul McCartney

Dan Cohen

Whenever I check out a library book that has been underlined or annotated, I think about the two anonymous students who aggressively marked up Widener Library’s copy of Rollo May’s Man’s Search for Himself : I hope these two students did in fact meet at some point, although they may have been separated by decades. It would make for a good short story or film (or U2 song).

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Jeff Kallay, Pioneer of Campus Visit Consulting, Joins Echo Delta

Echo Delta

It’s not what you say or do. It’s how you make them feel. We are thrilled to announce that Jeff Kallay , known nationwide for his pioneering work as a campus visit experience consultant, has joined our team as Senior Vice President of Enrollment Consulting. With nearly two decades of experience as a campus visit consultant , Jeff previously worked for Render Experiences (acquired by RNL) and TargetX.

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From Book Proposal to Publication: Starting Where You Are

Dr. Josie Ahlquist

There are two primary questions that I’ve received since publishing my first book in 2020, Digital Leadership in Higher Education: Purpose-Driven Social Media in a Connected World. When is the next book? How did you do it? At first, the answers to both these questions were pretty fuzzy. I’m finally writing an answer to the second question.

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The 5 Elements of an Effective Fundraising Case Statement

The Higher Ed Marketer

When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy , which is the world’s only school on philanthropic studies. Needless to say, he’s THE expert on institutional philanthropy.

Deans 40
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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion. However, when developing admissions marketing plans for international students, I always keep in mind the 4P’s, plus one R, and the word “courtship”.

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Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio

Echo Delta

?. For better or worse, decentralized marketing teams are a reality for many schools. And while this model solves a number of important problems, it leaves many leaders wishing for greater economies of scale and alignment across teams. In this episode, we look at the University of Texas at San Antonio and how operational changes they made during COVID permanently transformed the way their marketing team works.

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On Rankings, 1911, and Economic Mobility

Higher Ed Data Stories

If you're alive today, you have lived your whole life with college rankings. Yes, even you. You may not have knows you were living in the time of college rankings, but indeed, you have been, unless you were born before 1911 (or maybe earlier.) If you're interested, you can read this Twitter thread from 2020 where I discuss them and include snippets of those 1911 rankings as well as those from 1957, written by Chesley Manly.

College 100
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Maximus, Student Loan Debt, and the Poverty Industrial Complex

Higher Education Inquirer

The Higher Education Inquirer is taking a close look at who's invested in Maximus , the enormous social welfare profiteer. Maximus has been servicing student loan defaulters for years and has now taken over Navient's federal student loan business, branding it Aidvantage. Since 1995, Maximus (MMS) has grown from $50 million in annual revenues to more than $4 billion in 2021.