The Higher Ed Marketer

JULY 5, 2021

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr , CMO at Ball State University , about leaning into transition: We also chatted with Mary about: - What higher ed can learn from consumer brand. - Tapping student expertise from a branding perspective. - The

Students 40

Students University 40

The Higher Ed Marketer

JULY 5, 2021

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr , CMO at Ball State University , about leaning into transition: We also chatted with Mary about: - What higher ed can learn from consumer brand. - Tapping student expertise from a branding perspective. - The

Students 40

Students University 40