Description
Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling.
In part one of our interview with Faton Sopa, Cofounder and CEO of Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content.
Join us as we discuss:
- The sub-disciplines of search engine marketing (4:50)
- Establishing authority in your website’s content (15:20)
- If gated content is appropriate in the conversion funnel (23:21)
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
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