The partnership also includes the appointment of CEO Tom Dretler to a newly created Sinorbis global advisory board.

US universities and colleges have seen international student enrolments from China in steady decline for more than seven consecutive years and Shorelight is seeking to stimulate growth through technical integration with the Sinorbis platform.

Private sector partners are equally looking to the US for potential market growth as institutions are starting to see the potential in third party marketing and recruitment support amid global inflation and admissions pressures.

Sinorbis technology enables higher education marketing teams to easily translate their website and channel communications for China including dominant social media and instant messaging platforms, a problem that has hampered western institutions penetrating the market without local support.

The AI tools allow English-speaking marketing teams to retain control of their assets with the reassurance it will be repurposed effectively for maximum timing, translation and impact for the local target market.

Widely used by UK institutions, Sinorbis recently held a breakfast briefing with partners during The PIE Live Europe conference to inform them of an expansion of the platform to cover all Asian countries, social media and languages due for roll out in summer 2023.

Nicolas Chu, CEO of Sinorbis commented, saying, “I’m really excited to be working with Shorelight, given their capabilities and values when it comes to international student success.

“I’m equally inspired to work with Tom. His entrepreneurial spirit and expertise in higher education will positively impact our clients and our growth in North America.”

“I see great potential in Sinorbis’s technology platform”

Shorelight is partnered with approximately 67 institutions worldwide with the majority in the US. Those institutions will be set to benefit from Sinorbis technology and marketing initiatives through their promotion through Shorelight.

The PIE also recently reported that Shorelight has entered the UK market for the first time with a partnership with Heriot-Watt University in Edinburgh, Scotland.

Commenting on the partnership with Sinorbis, Shorelight CEO, Tom Dretler said, “We are thrilled to join forces with Sinorbis, and I’m honoured to be joining their global advisory board. I see great potential in Sinorbis’s technology platform, and I look forward to partnering to support their North American growth.”

Are you a higher education institution that works with the Sinorbis platform? How have you applied it in your marketing strategy in China? Tell us in the comments below or email editorial @thepienews.com