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Learn Always: The Power of Saying, “I Don’t Know”

MindMax

The school got back in touch and wanted to work with us. When we asked for feedback on why they didn’t choose us in the first place, the answer was intriguing. This approach enables us to bypass incorrect assumptions about problems like declining enrollments and identify the root causes. That never sat well with me.

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Meta Conversions API: Exploring A Vital Tool In Educational Marketing

HEM (Higher Education Marketing)

Reading Time: 6 minutes The digital advertising landscape is evolving rapidly. Today, we’re exploring using Meta’s Conversions API, a solution tailor-made for overcoming the reliance on cookies for advertising on Meta (formerly known as Facebook).

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UPCEA 2024 Recap: Uncertainty in Higher Education

MindMax

Something I find exciting is the possibility of using AI to plan and create programming and course content, especially in the context of microcredentials or even smaller offerings. I find it fascinating that AI can provide such pointed insights, challenging us to confront and overcome some of our more unsavory characteristics. (We

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Meta Conversations API: Exploring A Vital Tool In Educational Marketing

HEM (Higher Education Marketing)

Reading Time: 6 minutes The digital advertising landscape is evolving rapidly. Today, we’re exploring using Meta’s Conversions API, a solution tailor-made for overcoming the reliance on cookies for advertising on Meta (formerly known as Facebook).

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5 Humanization Trends to Inspire Your Higher Ed Marketing

MindMax

Livestream and short-form video content Video boasts some of the best lead generation and conversion rates of any advertising format. Ideally, LiveChat personnel should be knowledgeable and use a brand-appropriate tone. A more realistic and less polished tone is more likely to resonate with prospective students.

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Walden University Settles in False Advertising and 'Reverse Red-Lining' Lawsuit

Diverse: Issues in Higher Education

In the case of Dr. Aljanal Carroll, a named plaintiff, what was advertised as an academic pursuit that was supposed to take one and a half years ended up taking three, she told Diverse. It was little stuff like that that just made it difficult for us. million, pending court approval. To stop was to leave with debt but no degree.

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UPCEA MEMS Conference: AI, Authenticity, Limitations of Measurement

MindMax

AI has a lot to show us, but based on its capabilities today, I remain skeptical. Schools using chatbots to assist enrollment management teams must determine where in the process the AI ends and a human takes over. These “program cards” can be used on websites to capture attention and convey just enough information about a program.