Fundraising During Uncertain Times: What Not to Do
EAB
FEBRUARY 3, 2023
Among EAB’s partner institutions, for example, click rates increased 61% on Giving Day solicitations from 2019 to 2020. A large private university reported to EAB that their donor counts in FY’20 had been closely tracking their 2019 numbers. But there are also significant risks to halting solicitations altogether.
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