Better Conversations and Faster Decisions: Understanding Buyer Psychology
HEMJ (Higher Ed Marketing Journal)
DECEMBER 7, 2023
Navigating the Crossroads of Tradition and Modern Market Dynamics Colleges and universities have a long history of helping students transform their lives. Thinking of students as “buyers” or “consumers” is a concept that might make academia squirm. Offering clear communication about the entire financial investment is essential.
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