Inside Higher Ed

MARCH 17, 2023

An unusually cold winter in California brought the issue to the fore, and the union has been posting updates to a faculty blog documenting the low classroom temperatures. Faculty members started posting signs on their classroom doors where they keep a log of class temperatures to urge administrators to address the problem.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

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HEM (Higher Education Marketing)

MAY 15, 2024

If you’ve noticed a decline in likes and engagement on your school’s Facebook posts, you’re not alone. Engagement on social media is crucial, as it reflects your audience’s interest and involvement and determines your posts’ visibility. A consistent posting schedule is essential.

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HEM (Higher Education Marketing)

JULY 19, 2023

Here, a follower and parent of a future student is expressing their pride through a Facebook post. When drafting your marketing strategy to increase brand awareness , consider what you want your school to be known for, who is likely to be looking for the programs you offer, and how much budget you can allocate to this goal.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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Students Engineering Higher Education Recruitment 52

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. The post Google Ads AI: Potential Risks Education Marketers Should Be Aware Of appeared first on Higher Education Marketing.

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