EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Students 59

Students Recruitment Adult Education Continuing Education 59

HEMJ (Higher Ed Marketing Journal)

MAY 7, 2024

Let’s take a closer look at where your recruitment strategies may have some blind spots. Awareness — Individuals do not know they want to pursue a degree and may not even be aware of your school. They’re more likely to be familiar with your school and brand. But not all institutions are experiencing enrollment declines.

College 52

College Higher Education Degree Schooling 52

HEPI

JUNE 19, 2023

This blog is an extract from a speech that the Director of HEPI, Nick Hillman, recently made to the Board of Sheffield Hallam University. It is (just) not too late to book a place and institutions that support HEPI’s work are entitled to more than one free place. I have been given a wide brief for this speech.

Educational Policy 74

Educational Policy Policy Higher Education Education 74

EAB

DECEMBER 4, 2023

Blogs Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours In recent years, the world of virtual tours has undergone a significant transformation. This rise in virtual tour popularity also coincided with heightened expectations around digital content—cue TikTok and ChatGPT.

Schooling 52

Schooling Guidance Humanities Recruitment 52