Sat.Sep 17, 2022 - Fri.Sep 23, 2022

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Lessons Learned – The Implementation Stage of Microcredentials

WCET Frontiers

Welcome to the continuation of the WCET + WCET Steering work group series focused on microcredential initiatives. This series explores microcredential adoption, implementation, and evaluation. With today’s post, our steering committee work group discusses the implementation stage of a microcredentialling program. Enjoy the read, Lindsey Downs, WCET.

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Google Search Trends in Higher Education

HEMJ (Higher Ed Marketing Journal)

The only constant society has experienced in the last couple of years is change. Workplaces? Our culture as a whole? With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping. According to the National Student Clearinghouse Research Center, total higher-ed enrollments fell to 16.2

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TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel

HEM (Higher Education Marketing)

Reading Time: 12 minutes At the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing or continuing their education. This is where TOFU to BOFU marketing comes in, also known as Top of the Funnel (TOFU) and Bottom of the Funnel (BOFU) marketing. .