Discover TikTok’s Search Culture: Insights into How Younger Generations Seek Information
HEM (Higher Education Marketing)
AUGUST 2, 2023
In general, users like to film themselves dancing, produce original short videos, participate in challenges, share educational content, and consume videos the algorithm suggests based on their interests. Example: TikTok users have endless possibilities to express themselves creatively, from templates to remixes and filters.
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