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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

But tradition shouldn’t lead to stagnation — especially as the value of higher education is increasingly scrutinized and online search engines offer more insight into competitive programs than ever before. In our digital age, every click, every web page, and every program review matters in buyer psychology.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more. Below are a few of the key themes that appeared in multiple capstone projects from past participants. Scroll down to read about each of the capstone projects in the fellows’ own words.