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College writing assignments to prepare students for success at work

Inside Higher Ed

Martha Coven, author of Writing on the Job: Best Practices for Communicating in the Digital Age (Princeton University Press, 2022), spoke on this topic at the recent conference on general education, pedagogy and assessment organized by the American Association of Colleges and Universities. This is another potential assignment add-on.

College 100
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What do international students really think of proposed policy changes?

The PIE News

This isn’t to downplay the challenging period that the UK HE sector is currently navigating, but to provide reassurance that appetite to study in the UK is very much still there. Insights from UniQuest’s partner network provide an understanding of the general sentiment expressed by applicants prior to enrolment.

Policy 96
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Learning To Use A Social Proof Marketing Strategy

HEM (Higher Education Marketing)

Visitors don’t generally visit a testimonials page but will spend time on them when embedded in other content. Rankings and Awards Using rankings and awards is a time-tested tactic for providing social proof of a school’s merit and general approval ratings. FAQ To Consider: Why is social media important for universities?

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Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content

HEM (Higher Education Marketing)

Generally, you’ll want to use keyword-rich anchor text when integrating these internal links. You can create blog posts around various topics relevant to a program page and have those blog posts link to each other as well as the pillar page—which, in this case, is the program page.

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What You Should Know About LinkedIn For University Students

HEM (Higher Education Marketing)

Whether you agree with their criteria or the general practice of creating rankings, their newest initiative is undoubtedly an impressive leveraging of Big Data, applying complex algorithms to LinkedIn’s vast database of 313 million users to derive interesting conclusions for both students and those marketing higher education.

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Learn About Leveraging Graduates’ Professional Networks

HEM (Higher Education Marketing)

As graduates start new companies, lead industry change, and generally make a name for themselves, they will be more inclined to contribute to the school that enabled their success if that bond has been nurtured over time. FAQ To Consider How do you leverage an alumni network? Loyalty implies an exchange of value.

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AI/ML in EdTech: An Incomplete Inventory

eLiterate

While it’s far from comprehensive, I hope it will illustrate some patterns: In general, AI/ML can be beneficial for supporting professional educators’ work (including learning designers, learning engineers, etc.) To make matters worse, this process is generally unconscious to the student and invisible to the instructor.