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Discover TikTok’s Search Culture: Insights into How Younger Generations Seek Information

HEM (Higher Education Marketing)

Reading Time: 10 minutes It is not a secret that since its release in 2016, TikTok has become one of the most popular social media platforms worldwide, particularly among younger demographics. billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information.

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Social Media Trends for Schools in 2023: 6 Strategies to Explore

HEM (Higher Education Marketing)

This makes the platform incredibly important for schools looking to reach their target audience better and boost engagement. Besides, the visual nature of the channel makes it ideal for showcasing the vibrancy of your school’s campus and community. Short Instagram Stories and Reels also reflect the trend to prefer bite-sized content.