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MindMax
FEBRUARY 27, 2024
Yet units are often left “betwixt and between” to establish and market summer programming—sometimes, without the total weight of support from their institution. Revenue Generating and Marketing Enhancement Era By the early 2000s, schools began prioritizing programs that would generate revenue and provide students with a positive experience.
MindMax
JANUARY 4, 2023
After identifying the specific challenges for each school, MindMax developed and implemented strategies targeted at optimizing the marketing funnel and increasing summer enrollment rates. MindMax A/B tested a personalized summer enrollment marketing strategy against one private liberal arts university’s current, more generic outreach.
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HEMJ (Higher Ed Marketing Journal)
MAY 7, 2024
That means the traditional higher education market is shrinking, inciting fears of an enrollment cliff. Initially, the goal of higher ed marketers is for both types of prospective students to choose their college or university. These inbound marketing strategies help increase awareness of your school.
HEM (Higher Education Marketing)
FEBRUARY 8, 2023
Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t? And that stops them from making better marketing decisions that drive increased ROI. What Is Conversion Tracking and Attribution in Marketing?
HEMJ (Higher Ed Marketing Journal)
SEPTEMBER 8, 2022
With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.
Echo Delta
APRIL 24, 2024
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success. Subscribe to the Higher Ed Marketing Lab Apple Podcasts Spotify Stitcher Google Podcasts Transcript You’re listening to the Higher Ed Marketing Lab.
HEM (Higher Education Marketing)
JULY 5, 2023
Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.
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