the-view-from prospect-journey-audits-international-enrolment-marketing-strategy 
HEM (Higher Education Marketing)
JULY 5, 2023
Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.
HEM (Higher Education Marketing)
OCTOBER 26, 2022
It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. SEO is all about boosting your school’s awareness and online search visibility—two things that are essential as parents turn to online search engines for information about prospective schools.
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Echo Delta
JANUARY 26, 2024
Geoff brings a unique, commercial perspective to enhancing market share and yield rates in higher education institutions. He stresses the importance of not just attracting prospective students but also deeply understanding and refining the precise elements that influence their decisions to enroll.
HEM (Higher Education Marketing)
DECEMBER 28, 2022
Reading Time: 10 minutes Effective conversion tracking is critical to every school’s recruitment strategy. After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. What is conversion tracking?
HEM (Higher Education Marketing)
MAY 3, 2023
After all, great content builds relationships with your prospects and encourages them to engage further with your school. By embracing SEO topic clusters , you can show prospects that your school is ready to address their needs and explore their interests. The added SEO boost ensures that your efforts get seen.
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