Better Conversations and Faster Decisions: Understanding Buyer Psychology
HEMJ (Higher Ed Marketing Journal)
DECEMBER 7, 2023
Thinking of students as “buyers” or “consumers” is a concept that might make academia squirm. In our digital age, every click, every web page, and every program review matters in buyer psychology. Prospective students now approach higher education opportunities with the savvy and skepticism of seasoned buyers.
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