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Navigating Privacy Controls with Google Analytics 4 (GA4)

EAB

Hands-Off Controls Include: Data Minimisation ; Data Encryption Hands-On Controls Include: User Consent ; Data Deletion ; Data Retention ; Google Signals ; Data Portability Hands-Off Privacy Controls Data minimisation GA4 introduces the concept of data minimisation by enabling businesses to collect only the data that they need.

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How I Reduced the DFW Rate

Today's Learner

Reading Time: 5 minutes Sandy Keeter is a Professor in the Information Technology department at Seminole State College What is a DFW rate? The term “DFW rate” refers to the percentage of students in a course or program who receive a D or F, or who withdraw (W) from the course.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more.

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What universities should do now in the uncertain OPM landscape

EAB

Specifically: “ Entities performing the functions of student recruiting and retention, the provision of software products and services involving Title IV administration activities, and the provision of educational content and instruction are defined as third-party servicers.” This sudden change received swift pushback from key stakeholders.

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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

In our digital age, every click, every web page, and every program review matters in buyer psychology. The right technological tools not only facilitate easier communication but also reflect an institution’s commitment to offering a modern, student-centric experience — which can often make or break a buying decision.

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Assessment and evaluation of microcredentials: What success looks like and to whom

WCET Frontiers

Micheal Voss, Dean of Instruction at Mesa Community College recommends an “annual threshold review of Key Performance Indicators (KPIs) and a more robust program review at least every 5 years. Technology needs. Employer integrates into recruitment, hiring, retention, and promotion processes. Authentic assessment.

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Social Media Listening Tips to Guide Your School Towards Success

HEM (Higher Education Marketing)

This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. Additionally, educational institutions can use social listening to contribute to student recruitment and retention efforts.