Higher Education Postcard – advertising
Wonkhe
OCTOBER 27, 2022
The post Higher Education Postcard – advertising appeared first on Wonkhe. This week's card from Hugh Jones’ postbag shows the brand power of universities.
advertise 
Walden University Settles in False Advertising and 'Reverse Red-Lining' Lawsuit
Diverse: Issues in Higher Education
APRIL 2, 2024
In the case of Dr. Aljanal Carroll, a named plaintiff, what was advertised as an academic pursuit that was supposed to take one and a half years ended up taking three, she told Diverse. To stop was to leave with debt but no degree. She started the program in September 2017 and finished in October 2020.
University 
119
119 Join 29,000+
university leaders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Trade Commission Sues Grand Canyon University for Deceptive Advertising
Diverse: Issues in Higher Education
DECEMBER 27, 2023
Federal Trade Commission has filed a lawsuit against Grand Canyon University for deceptive advertising, illegal telemarketing, and misrepresenting the school as a nonprofit institution, according to Reuters. Grand Canyon University President Brian Mueller speaks during a Nov.
University 119
119 
USC graduates sue over online social work program, alleging false advertising
Higher Ed Dive
MAY 4, 2023
The beleaguered program, run with 2U, was misrepresented as being the same quality as the in-person version, a newly filed class-action lawsuit said.
307 
Truth in Advertising: Authenticity in Higher Ed Marketing
Caylor Solutions
FEBRUARY 22, 2024
The post Truth in Advertising: Authenticity in Higher Ed Marketing appeared first on Caylor Solutions. Struggling to retain top talent in your higher ed institution? Find mission-fit talent through authenticity in higher ed marketing.
Institution 64
64 
TAFE Qld trials AI tech in targeted advertising
The PIE News
DECEMBER 14, 2022
TAFE Queensland approved a move away from its global advertising campaign to a more localised creative delivery after the ad-tracking data convinced them that it would result in higher enrolments. Our clients at GlobalRevGen have started to incorporate QuantPlus insights in their everyday creative advertising decision making.”
Technology 105
105 
U.S. Trade Commission Accuses Grand Canyon of Deceptive Advertising
Inside Higher Ed
DECEMBER 27, 2023
The Federal Trade Commission on Wednesday sued Grand Canyon University in federal court, alleging that the institution, its parent company and its CEO deceived prospective doctoral students about the price and requirements of its programs a
Institution 117
117 
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Caylor Solutions
AUGUST 17, 2023
Targeted digital advertising is your cost-effective solution. The post Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint appeared first on Caylor Solutions. Looking for mission-fit students for your school over a large footprint?
Schooling 52
52 
Defining Liberal Education—and How to Advertise It
Inside Higher Ed
JUNE 6, 2023
Faculty members and other supporters of the liberal arts gathered at Ursinus College last week to debate what liberal education is and how best to attract students to it. What is liberal education? How can colleges support it? And how can they attract more students to pursue it?
Liberal Arts 111
111 
Prospects are tired of your advertisements. Organic social media can change that.
EAB
JULY 31, 2023
Blogs Prospects are tired of your advertisements. A recent study found that online consumers are 61% more likely to convert when they are exposed to an organic social account in addition to paid advertisements. Organic social media can change that. What is organic social media? Read on for two key recommendations from our work.
Organization 52
52 
For-profit Sollers College settles for $4.6M over alleged illegal loans and recruiting
Higher Ed Dive
OCTOBER 19, 2023
The FTC and other government agencies accused the New Jersey institution of deceitful advertising and offering improper income-share agreements.
Recruitment 280
280 
Grand Canyon University fined $37.7M over accusations of cost misrepresentations
Higher Ed Dive
OCTOBER 31, 2023
An Education Department investigation alleges the Christian institution falsely advertised doctoral program costs to over 7,500 students.
Department 261
261 
Learn Always: The Power of Saying, “I Don’t Know”
MindMax
APRIL 24, 2024
Most of the advertising and messaging targeted students 14-17 years old. Generating high-quality leads with strategic advertising Another school engaged MindMax to receive support with digital marketing aimed at prospective students.
Humanities 130
130 
Can a Marketing Push Solve UW Madison's Political Woes?
Inside Higher Ed
MARCH 19, 2024
Could a new advertising campaign put it back in their good graces? Can a Marketing Push Solve UW Madison's Political Woes? Liam Knox Tue, 03/19/2024 - 03:00 AM Wisconsin's flagship spent the past year entangled in political battles with state lawmakers. Byline(s) Liam Knox
131 
Walden Agrees to Pay $28.5 Million in Class-Action Settlement
Inside Higher Ed
MARCH 29, 2024
Walden University, a for-profit online university, has settled a class-action lawsuit that accused the institution of targeting women and Black students with false advertising.
Institution 109
109 
Best Practices For Ads Targeting K-12 Students’ Parents
HEM (Higher Education Marketing)
APRIL 24, 2024
As you discover advertising best practices for targeting the parents of young students, remember to be guided by empathy as you center efforts on demonstrating your educational value. Focus on transparency and authenticity in your advertising campaigns to effectively showcase your school’s commitment to student safety and happiness.
Students 86
86 
Enrollment Strategies and the Evolving Expectations of Students in 2024
HEMJ (Higher Ed Marketing Journal)
MARCH 27, 2024
Effective Online Advertising Where might you meet digital learners in the digital age? Through digital advertising. Here are some tips for using the medium to its fullest potential: Using Targeted Advertising Strategies Reaching your audience requires much more than boosting posts on your institution’s Facebook page.
Students 94
94 
Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Echo Delta
MARCH 27, 2024
Higher ed advertising is big business. Between 2021 and 2022, spending on higher ed advertising increased 104%. The Two Jobs of Advertising Over the last 15 years, marketing researchers have made incredible strides in showing us how advertising actually works. Advertising, it turns out, is quite a bit like farming.
Allocate 40
40 
Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Echo Delta
MARCH 27, 2024
Higher ed advertising is big business. Between 2021 and 2022, spending on higher ed advertising increased 104%. The Two Jobs of Advertising Over the last 15 years, marketing researchers have made incredible strides in showing us how advertising actually works. Advertising, it turns out, is quite a bit like farming.
Allocate 40
40 
Mental health issues among grad students shouldn't be taboo (opinion)
Inside Higher Ed
DECEMBER 19, 2022
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Students 145
145 Students 145
145 
Equitably recognizing and rewarding women faculty of color (opinion)
Inside Higher Ed
MARCH 30, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 6 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 3
Faculty 131
131 Faculty 131
131 
Why what we value matters in our career goals and journeys (opinion)
Inside Higher Ed
JANUARY 23, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
132 
College presidents must denounce white nationalist attacks (opinion)
Inside Higher Ed
JANUARY 6, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Image Size: Thumbnail-horizontal Is this diversity newsletter?: Is this Career Advice newsletter?:
College 136
136 
Postdocs need to reach out to talk with and support each other (opinion)
Inside Higher Ed
MARCH 27, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 6 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?:
Humanities 123
123 Humanities 123
123 
Teaching argument to college students in a polarized nation (opinion)
Inside Higher Ed
AUGUST 31, 2022
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Faculty 140
140 
Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
HEM (Higher Education Marketing)
NOVEMBER 23, 2022
However, with a paid advertising plan, your school can even the odds and increase the chances of reaching its target audience and driving action, even if your budget is tight. Read on for an in-depth look at how your school can develop an effective paid advertising strategy. . Do You Really Need A Plan? .
Education 84
84 
Why too much public self-promotion by academics is damaging (opinion)
Inside Higher Ed
DECEMBER 9, 2022
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
125 
Meta Conversions API: Exploring A Vital Tool In Educational Marketing
HEM (Higher Education Marketing)
MARCH 27, 2024
Reading Time: 6 minutes The digital advertising landscape is evolving rapidly. Today, we’re exploring using Meta’s Conversions API, a solution tailor-made for overcoming the reliance on cookies for advertising on Meta (formerly known as Facebook).
Education 93
93 
Tips for flourishing in your first year in academe (opinion)
Inside Higher Ed
JANUARY 26, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 4 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Faculty 113
113 Faculty 113
113 
How to interpret course evaluations, including negative ones (opinion)
Inside Higher Ed
FEBRUARY 2, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Include DNU?: Is this Career Advice newsletter?:
Faculty 111
111 Faculty 111
111 
Ways to prevent students from using AI tools in their classes (opinion)
Inside Higher Ed
JANUARY 19, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Technology 113
113 
Advice for how colleges can avoid or end toxic work cultures (opinion)
Inside Higher Ed
FEBRUARY 28, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 6
Retention 109
109 
ChatGPT is a catalyst for instructors to deal with cheating (opinion)
Inside Higher Ed
APRIL 6, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 6 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 3
104 
Teaching students how to best comprehend what they read online (opinion)
Inside Higher Ed
APRIL 5, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 6 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 13 Include DNU?: Show on Jobs site: Image Source: vladwel/istock/getty images plus Image Size: Thumbnail-horizontal Is this diversity newsletter?:
Students 104
104 Students 104
104 
ELT schools “need more” digital marketing skills
The PIE News
JANUARY 15, 2024
Dixey urged school leaders to embrace practical courses in the subject – something which he himself took up focusing on Direct Mail and Direct Advertising during his time at Pilgrim school in Canterbury. Direct and digital marketing refers to reaching out directly to customers through various marketing techniques. The result?
Schooling 124
124 
Two types of bullies in academe that can go unrecognized (opinion)
Inside Higher Ed
JANUARY 20, 2023
Disable left side advertisement?: Trending: Trending text: Confronting Nontraditional Bullies in Academe Trending order: 2 Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 5 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Advise 111
111 
Academics must collaborate to develop guidelines for ChatGPT (opinion)
Inside Higher Ed
JANUARY 19, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Technology 111
111 
The insights gained by forcing students to cheat in class (opinion)
Inside Higher Ed
NOVEMBER 9, 2022
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 12 Is this Career Advice newsletter?:
Faculty 119
119 
Why bringing back the F is key to improving student success (opinion)
Inside Higher Ed
JANUARY 11, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 11 Is this Career Advice newsletter?:
Students 111
111 
Making the most of risk and uncertainty to advance your career (opinion)
Inside Higher Ed
OCTOBER 31, 2022
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 6 In-Article related stories: 9 In-Article Advertisement Low: 11 Is this Career Advice newsletter?:
Advise 115
115 Advise 115
115 
How top college leaders should consider conference invitations (opinion)
Inside Higher Ed
APRIL 7, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 6 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 3
College 101
101 
Who helped you find your way in your career and life? (opinion)
Inside Higher Ed
APRIL 3, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 6 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 3
100 
Effectively reviewing and revising the faculty handbook (opinion)
Inside Higher Ed
APRIL 4, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 8 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 2
Faculty 100
100 
The plight of adjuncts reflects academe's dysfunction (opinion)
Inside Higher Ed
MARCH 2, 2023
Disable left side advertisement?: Trending: Live Updates: liveupdates0 Most Popular: 3 In-Article Advertisement High: 9 In-Article related stories: 12 In-Article Advertisement Low: 15 Include DNU?: Is this Career Advice newsletter?: Yes In-Article Careers: 6
Administration 104
104 Administration 104
104 
Let's personalize your content