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Applied Science

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How Industry Micro-Credentials Are Transforming Higher Education

Coursera blog

SEPTEMBER 5, 2023

Oulu University of Applied Sciences (OAMK) in Finland began offering Professional Certificates from Coursera as part of a program revamp for career-oriented learning. To learn more about how you can bring industry micro-credentials to your institution, download the Professional Certificate Playbook today.

Higher Education

Higher Education Education Applied Science Engineering

How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

To get started, you’ll need to navigate to “Conversions” under the “Tools and Settings” menu of your campaigns, found here: Then, you can start tracking conversions by selecting “Website” as the source and editing your settings, including your attribution in marketing model. Four types of actions can be tracked in Google Analytics 4 (GA4).

Schooling

Schooling Model Recruitment Applied Science

How Industry Micro-Credentials Are Transforming Higher Education

How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

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