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How Industry Micro-Credentials Are Transforming Higher Education 

Coursera blog

Oulu University of Applied Sciences (OAMK) in Finland began offering Professional Certificates from Coursera as part of a program revamp for career-oriented learning. Their focus is on in-demand roles such as software engineering and data science.

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How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

By creating an ad that appears at the top of Google’s search engine results page (SERP), you can boost the visibility of your programs and motivate prospects to click on your website. Four types of actions can be tracked in Google Analytics 4 (GA4).