Thinking Cap Agency

MARCH 2, 2023

And for schools, it widens the total addressable market — but it also increases the competition for schools offering online learning programs. So how can you stand out in a competitive market and recruit students? But it’s an important part of your marketing strategy, and worth it.

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EAB

JULY 11, 2023

Blogs How to Future-Proof Your Student List Strategy 2 Ways Cappex Candidates Are Evolving By Brandy Palmer Today’s enrollment leaders are facing an increasingly complex student list market. Cappex Candidates are college-bound students who don’t yet know about you but match your institution’s search criteria.

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Students Model Recruitment College 40

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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idfive agency

AUGUST 3, 2022

The number of options available to marketing and advertising students can feel overwhelming. Strategize with a graduate school to craft an effective multi-channel digital marketing campaign. Along the way, you’ll gain insight into the types of problems different industries face and broader exposure to available solutions. .

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Inside Higher Ed

MARCH 24, 2023

Only about half of colleges and universities nationwide have automated articulation rules governing which course credits count and are automatically applied. ” Pittinsky said transfer policy solutions only work if universities have the technology to implement them. Newsletter Order: 0 Disable left side advertisement?:

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Inside Higher Ed

APRIL 6, 2023

The Colorado Scholars Program applies to state residents who qualify for a specific merit scholarship of $2,500—and who, crucially, count as two in-state students in the calculations that determine whether institutions are in compliance with the nonresident limit. “But that is not the case.” Is this Career Advice newsletter?:

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College Scholarship Recruitment Higher Education 98

Inside Higher Ed

OCTOBER 24, 2022

The average net price—the amount paid after federal and institutional grant aid is applied—for students at public four-year institutions was estimated at $2,250, compared to $14,630 at private nonprofit four-year institutions. Ultimately, she believes colleges and universities will have to find the answer in innovative solutions.

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College Higher Education Institution Policy 75

Inside Higher Ed

SEPTEMBER 1, 2022

For-profit companies and their advocates say they are offering students—who are often nontraditional teaching candidates, including adults switching careers—a quick, affordable path to the classroom, while giving their state and district partners an innovative, market-based solution to the shortages wracking their schools.

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Inside Higher Ed

FEBRUARY 15, 2023

A total of 5,301 students applied to Whittier for the fall 2020 class , but that number subsequently fell to 3,062 for fall 2022. But Oubré and her critics differ on the cause for the enrollment slide, as well as the solutions. A big part of what we’re doing is doubling down on the local market.”

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Liberal Arts College Arts And Sciences Recruitment 98

Inside Higher Ed

AUGUST 11, 2022

We shouldn’t shut our eyes to the abuses we have witnessed: fraudulent advertising, abusive recruitment strategies, misleading job placement records, high loan default rates. Cultivate a forward-looking mindset that is alert to challenge, strategic, and solution focused. The list goes on. It’s what we make it.

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Inside Higher Ed

MARCH 14, 2023

Pam Gautier, a residential librarian at Glendale Community College, said she would have been happy to see parity achieved through pay boosts for instructional faculty members, but she felt “real surprise” that the initial solution to address pay parity “was to cause harm to one group.” “I love Maricopa.

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Faculty Community College Achievement Administration 97

Echo Delta

JANUARY 11, 2024

Unlike ordinary decision-making, which relies heavily on prior experience and copying what others have done, thinking from first principles involves breaking down complex problems into their most basic truths and then reconstructing a solution from the ground up. How much do those materials cost on the open market?

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Inside Higher Ed

JANUARY 16, 2023

Better yet, what if the platform had access to real-time local or regional job market data and trends and data about the efficacy of various skills certificates? Information becomes most valuable when it is actually applied in real-world contexts: when we solve problems or translate ideas into tangible products and services.

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Liberal Arts Technology Advise Faculty 93

Inside Higher Ed

OCTOBER 19, 2022

It also includes the online program managers and MOOC providers that partner with colleges to market online degree and certificate programs and the firms that offer boot camps, manage and track certificates and other alternate credentials and host student portfolios. Steven Mintz Show on Jobs site: Disable left side advertisement?:

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Degree Advise Achievement Higher Education 103

Higher Ed Marketing Lab

JUNE 2, 2021

In this episode of the Higher Ed Marketing Lab podcast, we’re joined by Echo Delta’s Creative Director, Rachel Newell. Jarrett Smith: You are listening to the Higher Ed Marketing Lab. Welcome to the Higher Ed Marketing Lab. Do it poorly and you’ll risk sending the team spiraling off in unproductive directions.

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EAB

MAY 11, 2023

Mistake 1: Passive marketing misses out on qualified candidates Most districts use the same strategies to reach potential candidates: they post openings on the district website or general job platform and encourage employees to share the opportunity with their personal network. Where does your district advertise new job openings?

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Recruitment Retention Schooling Environment 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

However, with a paid advertising plan, your school can even the odds and increase the chances of reaching its target audience and driving action, even if your budget is tight. Read on for an in-depth look at how your school can develop an effective paid advertising strategy. . Do You Really Need A Plan? .

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

Without it, you won’t have the insight you need to make key marketing decisions for better recruitment. Conversion tracking refers to the monitoring of valuable actions that prospects complete to determine how well current marketing campaigns are performing. Why Consider Conversion Tracking for Your School? What is conversion tracking?

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Schooling Model Recruitment Engineering 71

HEM (Higher Education Marketing)

APRIL 17, 2024

The key to success lies in the effectiveness of the university’s marketing strategies. This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape.

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Education Engineering University Arts And Sciences 79

Inside Higher Ed

SEPTEMBER 2, 2022

They plan to advertise the position as a 12-month contract with higher pay, rather than a nine-month faculty position. “Not only are we competing with local businesses for some of that talent, we’re competing against a global market who can hire that talent and let them stay home and work.”

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Echo Delta

MARCH 28, 2023

We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. Subscribe to the Higher Ed Marketing Lab Apple Podcasts Spotify Stitcher Google Podcasts Transcript Jarrett Smith: You are listening to the Higher Ed Marketing Lab.

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Model Retention Organization University 40

UIA (University Innovation Alliance)

DECEMBER 11, 2023

Pitching to the Right Higher Ed Leaders in the Right Ways Even though we’re talking about the world of higher ed, the model for pitching an idea is similar to best practices used in the world of marketing. You think you have a solution, but if you start with that solution, you're just not going to land.

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Leadership Higher Education Liberal Arts Policy 52

The Change Leader, Inc.

NOVEMBER 14, 2023

The discussion highlights the disparity between the advertised prices of college education and the actual costs borne by students and how the trend hurts recruitment and enrollment. Financial Realities and the Need for Transparency A key focus of the podcast is the financial dynamics of higher education. 00:03:10] Drumm: Well, thanks, Bob. [00:03:12]

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Higher Education Education Liberal Arts Arts And Sciences 52

The Change Leader, Inc.

AUGUST 17, 2023

Conducted by the Lumina Foundation in partnership with Gallup, “The State of Higher Ed 2023” surveyed 6,000 current students, 3,000 people who stopped out without a degree, and 3,000 more who have never applied to a college or university. Some institutions like St. John’s College have seen the merit of and afforded a tuition reset.

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Students Retention Degree Model 52

Inside Higher Ed

SEPTEMBER 13, 2022

Principle 2: An education that is skills and outcomes focused—that does much more to ensure that students become better communicators and can apply critical thinking, close reading and numerical skills in real-world contexts. Here are some possible solutions. Steven Mintz Show on Jobs site: Disable left side advertisement?:

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Arts And Sciences Advise Liberal Arts Computer Science 75

WCET Frontiers

MAY 24, 2023

For reciprocity, they say: “We are concerned about past situations in which States have raised concerns about institutions that are physically located outside of its borders and taking advantage of students while the State is limited in its ability to apply its own consumer protection laws in these areas to protect its residents” (page 498).

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HEM (Higher Education Marketing)

SEPTEMBER 21, 2022

With the right marketing and student recruitment techniques, what starts as a simple search can transform into a full conversion—giving your school the chance to appeal to new prospects and boost enrollments. This is where TOFU to BOFU marketing comes in, also known as Top of the Funnel (TOFU) and Bottom of the Funnel (BOFU) marketing. .

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Schooling Recruitment Students Achievement 52

Inside Higher Ed

FEBRUARY 28, 2023

Less visibly, the guidance sent an untold number of companies and other organizations into a tizzy trying to understand whether the guidance applied to them and how it might affect their work. “If you’re involved in marketing and recruiting at all, there shouldn’t be any place to hide the money,” he said.

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Guidance Department Organization Recruitment 97

HEM (Higher Education Marketing)

MARCH 8, 2023

Read on for insight on how to create winning long-form content and get the most out of your content marketing and SEO efforts. This is where keyword research comes in, which can help you determine the impact of various potential keywords in your content marketing strategy. To do that, you’ll need to target high-gain keywords.

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Inside Higher Ed

NOVEMBER 2, 2022

Debt is what economist sociologists call “relational”—you have a contract between the lender and the debtor (and here we could look to how Black students are discriminated against in loan markets, which would also undermine any claim that “debt is debt”). Newsletter Order: 0 Disable left side advertisement?:

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Students Policy Degree Schooling 101

Inside Higher Ed

NOVEMBER 17, 2022

I thought, what with high rates of inflation, a depressed stock market, and lots of reports of crime, the Democratic party was about to face a red wave. Clinicals, practicums, and studio classes that provide opportunities to apply what they’ve learned in authentic environments. Wrong again. How about offering classes in adulting?

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Arts And Sciences College Students Advise 78

Inside Higher Ed

OCTOBER 13, 2022

Grow with Google is making the job market more equitable. This is a big problem to solve and calls for our unique and combined perspectives on the changing job market, agile curriculum and high-quality scalable learning. Show on Jobs site: Disable left side advertisement?: Is this diversity newsletter?:

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University Provost Higher Education Degree 99

Inside Higher Ed

MARCH 28, 2023

At the top level, the market incentivizes exclusivity and high levels of spending to outdo competitors – which makes it harder for lesser resourced institutions to keep pace. The fact is that the country needs institutions that emphasize graduate training and basic and applied research. Is this diversity newsletter?:

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History Scholarship Arts And Sciences Higher Education 101

Inside Higher Ed

SEPTEMBER 16, 2022

Instead, its fragmented array of policies, practices and services forces students to navigate a dizzying array of offices in search of a solution to an academic, administrative, financial or personal issue. Newsletter Order: 0 Disable left side advertisement?: Some are much easier to accomplish than others.

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Inside Higher Ed

NOVEMBER 29, 2022

We know what neoliberal ideas look like when applied to the economy. Market-based solutions to social problems very good. What happens if we apply a neoliberal framework to the workings of the university? Show on Jobs site: Disable left side advertisement?: Free trade good. Deficit reduction good. Congratulations.

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University Policy Higher Education Advise 55

Inside Higher Ed

OCTOBER 13, 2022

Legally, in the Constitution’s emphasis on negative as opposed to positive rights; its protections for speech, expression and commercial advertising; and the country’s litigious, adversarial legal culture. Culturally, in its emphasis on individualism, consumerism and market competition. Is this diversity newsletter?:

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