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Live Streaming Marketing 101: A Comprehensive Guide for Schools

HEM (Higher Education Marketing)

Reading Time: 9 minutes Real-time broadcasting of video content over the internet, particularly on social media platforms, has revolutionized how businesses connect with their audience, offering a raw and unedited glimpse into their world. Did you know that almost 98% of students are active on social media today?

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Reading Time: 11 minutes A compelling video can do wonders to improve your school’s engagement and brand awareness. After all, it can serve as a visually captivating way to showcase your school and its community. Identify Your Goals and Audience in a Video Marketing Strategy. Increasing brand engagement on social media.

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How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t? Here’s how you can avoid these issues and set up your analytics successfully! What are your conversion rates by source? What Is Conversion Tracking and Attribution in Marketing?

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To design microcredentials that meet student needs, follow these 3 steps

EAB

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Examples include Public Speaking, Science Communication and Storytelling, and Leading Remote and Hybrid Teams.

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Inbound Marketing for Schools: Your Guide to Attracting New Students

HEM (Higher Education Marketing)

This means that prospective students, parents, and other stakeholders are relying on online research to learn more about your school. By using inbound marketing for schools, you can transform that moment into an opportunity to provide your prospects with more value—all while standing apart from your competition.

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

Blogs Your student loan payments are due: 3 strategies to support community college students’ financial wellness When I think back to my time in college, student loans were something that nearly everyone had, but not something any of us fully understood. Specifically, we weren’t educated on how to repay them.

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Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools

HEM (Higher Education Marketing)

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. You can generate high-quality leads by understanding your student persona and creating targeted content with a clear CTA.