EAB

JULY 31, 2023

Blogs Prospects are tired of your advertisements. Consider these four opportunities to utilize user-generated content in your organic social strategy: Posts soliciting user-generated content: Innovative institutions make posts on Instagram or Facebook that request students respond to a prompt and tag the main account.

Organization 52

Organization Adult Education Guidance Institution 52

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Reading Time: 11 minutes A compelling video can do wonders to improve your school’s engagement and brand awareness. But when it comes to producing these types of promotional videos for schools, you may be picturing a difficult process that requires a lot of time and resources—not to mention complex equipment and tools. .

Schooling 81

Schooling Scholarship Higher Education Achievement 81

HEM (Higher Education Marketing)

OCTOBER 12, 2022

Use Video to Get Your School’s Message Across. In fact, a study shows that 86% of marketers say video has helped them generate leads, while 93% say video has helped them increase brand awareness. . The possibilities of video are virtually endless. Whatever you’re trying to promote, there’s likely a video option for it. .

Schooling 105

Schooling Achievement Advise Engineering 105

Inside Higher Ed

NOVEMBER 11, 2022

” Pacansky-Brock, who is the lead principal investigator on a project focused on humanizing online STEM classes, coined the term “liquid syllabus” in a 2014 blog post. Because the websites are public, faculty who create them could be targeted due to controversial topics they teach or because of their identities.

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College Equity Humanities Faculty 98

Inside Higher Ed

FEBRUARY 16, 2023

But the first “negative press” the suit notes Edelman received was in early 2014, over his Blinkx blog post. “In a move that elevated his profile in the stock market and prompted a dispute about his financial disclosures, he published a blog on Jan. The Seattle Times published a profile on him in March of that year.

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Deans Faculty Academia Schooling 92

HEM (Higher Education Marketing)

OCTOBER 18, 2023

Example: In this University of Chichester TikTok video, the school uses keywords like student and #tiktokuni to ensure the video serves those looking for educational or related content. Use relevant keywords in image and video descriptions and captions when sharing images or videos.

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Schooling Engineering Organization Achievement 76

Helix Education

APRIL 6, 2023

This blog was supported by Becca Widmer , Senior Consultant Giving days are now a full organization effort. SAA is active on social media promoting the All In hype video, marketing their events, and advocating for the fund they have chosen to support for the current year’s giving campaign.” You did it!

Higher Education 52

Higher Education Education Students Facilities 52

Inside Higher Ed

FEBRUARY 16, 2023

As Christine Saxman and Shelly Tochluk point out on the blog Teaching While White , the Luskin Center for History and Policy at the University of California, Los Angeles, has a five-part rating system meant to help teachers and parents, among others, identify five stages of indoctrination into white nationalist thought.

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College Higher Education History Humanities 106

Inside Higher Ed

MARCH 1, 2023

The website includes pictures of “ woke signage ” on campus and blog posts accusing Richmond professors of Satanism and antisemitism. ” Editorial Tags: Alumni Image Source: University of Richmond Image Caption: The University of Richmond School of Law, formerly named after donor and slave-owner T.C.

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Law School Schooling History Policy 98

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

Schooling 84

Schooling Engineering Education Institution 84

HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Video marketing for schools is becoming increasingly important, especially as schools continue to build and optimize their YouTube presence.

Schooling 83

Schooling Engineering Higher Education Education 83

HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

Schooling 87

Schooling Allocate Engineering Students 87

HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

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Education Engineering University Arts And Sciences 80

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. Source: Google Video View campaigns : This feature can help schools maximize views across in-stream, in-feed, and YouTube Shorts.

Education 90

Education Schooling Humanities Engineering 90

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Students 52

Students Engineering Higher Education Recruitment 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

Students 52

Students Engineering Higher Education Recruitment 52

HEM (Higher Education Marketing)

JULY 26, 2023

This type of content leads to visual assets, which include anything from images and videos to charts and infographics. You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Embedding share buttons makes it even easier.

Schooling 88

Schooling Engineering Higher Education Recruitment 88

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Instead of simply drafting blog posts to target specific keywords, you’d be creating high-quality and in-depth articles that provide your prospects with extremely high value. To boost these numbers, consider adding a video or an image at the top of your webpage. You can even add contextual links to your pages for a similar effect.

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Engineering Schooling Organization Higher Education 70

HEM (Higher Education Marketing)

MAY 17, 2023

You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. In these situations, sharing images of the actual alumni or videos of them briefly sharing their journey can be incredibly powerful.

Schooling 79

Schooling Achievement Recruitment Higher Education 79

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.

Education 90

Education Recruitment Advise Institution 90

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. These last two event categories will require you to use Google Tag Manager.

Higher Education 52

Higher Education Schooling Education Model 52

HEM (Higher Education Marketing)

APRIL 5, 2023

The direct channel is more commonly tagged as the Last-Click, usually due to an earlier touchpoint, whereas the organic channel is often the final touchpoint. This includes Discovery, Performance Max, and Video. Diving into your data and conversion touchpoints can significantly benefit your overall advertising strategy.

Schooling 81

Schooling Model Higher Education Organization 81

HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. Videos, in-depth and long-form articles, Infographics, and podcasts are all high-fidelity content that can help your school stand out and reach its prospects.

Engineering 71

Engineering Schooling Higher Education Organization 71

Inside Higher Ed

NOVEMBER 17, 2022

” Of note is a 2016 WCET blog post , co-authored by Poulin, that offers a noteworthy amount of interpretation on the Education Department’s incomplete guidance on “regular and substantive interaction” in online learning, contributing to its status as the most read post on the site, according to Poulin.

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Guidance College Department Policy 110