Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
HEM (Higher Education Marketing)
NOVEMBER 23, 2022
Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. Do You Really Need A Plan? . The Anatomy of a Paid Ad Campaign .
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