HEMJ (Higher Ed Marketing Journal)

DECEMBER 7, 2023

Navigating the Crossroads of Tradition and Modern Market Dynamics Colleges and universities have a long history of helping students transform their lives. In our digital age, every click, every web page, and every program review matters in buyer psychology.

Higher Education 91

Higher Education Academia Program Review Institution 91

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy.

Retention 59

Retention Empower Engineering Model 59

EAB

AUGUST 9, 2023

Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more. Scroll down to read about each of the capstone projects in the fellows’ own words. The blog posts below are written by the participants to showcase their project and early outcomes.

Arts And Sciences 52

Arts And Sciences Provost Retention Deans 52

WCET Frontiers

MARCH 14, 2023

As higher education becomes increasingly competitive, institutions unable to appropriately invest in marketing for their programs, especially their online programs, may be placed at a disadvantage when competing with larger, better resourced institutions.

Department 69

Department Guidance Department Of Education Advise 69