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Trends in Higher Education Marketing and Engagement

MindMax

MindMax is committed to being at the forefront of emerging trends in higher education marketing and engagement. Recently, we hosted an internal Lunch and Learn event where Kim Galiette, Director of Content Strategy, and Lillian Kerrigan, Sales Operations Manager, analyzed insights and key takeaways from the UPCEA fall 2022 events.

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The Best of Both Worlds: Exploring the Benefits and Challenges of Hybrid Education 

Faculty Focus

The demand for online higher education is strong, with nearly 61% of all undergraduate and 56% of postbaccalaureate students taking at least one course online (NCES, 2022). Hybrid—or blended—modality education includes both in-person and online learning, which can be synchronous or asynchronous. What counts as hybrid education?

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The Best of Both Worlds: Exploring the Benefits and Challenges of Hybrid Education 

Faculty Focus

The demand for online higher education is strong, with nearly 61% of all undergraduate and 56% of postbaccalaureate students taking at least one course online (NCES, 2022). Hybrid—or blended—modality education includes both in-person and online learning, which can be synchronous or asynchronous. What counts as hybrid education?

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JSTOR's Digital Archives Now Reach Over Half a Million Incarcerated Learners

Diverse: Issues in Higher Education

More than half a million incarcerated people can now access scholarly materials and texts online via digital library JSTOR’s expansion of its availability in U.S. This is the first exposure many incarcerated learners have to independent, self-directed research, which is foundational to an immersive, quality college education.”

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Why reengaging stopped-out students provides a well of opportunity for enrollment

University Business

More colleges and universities are stepping away from focusing on enrolling potential prospects, opting to reengage with stopped-out students. For example, Middlebury College was offering its third- and fourth-year students $10,000 to take the fall and spring semesters off due to an abscess of enrollment, Seven Days reports.

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Meeting 3 Key Student Expectations Through Exceptional Instructional Design for Online Courses

Helix Education

Are your online courses optimized for the way students learn? Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students.

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Content Marketing For Business Schools: Building A Strong LinkedIn Presence

HEM (Higher Education Marketing)

What are some best practices when implementing content marketing for business schools ? Discover LinkedIn’s features, what its algorithm likes, and how to tailor your business school content marketing strategy accordingly. What is a successful content strategy for business schools looking to grow their presence on LinkedIn?