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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Scroll down to read about each of the capstone projects in the fellows’ own words. In many cases, partners jointly completed a project that benefitted both institutions. Below are a few of the key themes that appeared in multiple capstone projects from past participants.

university leaders

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Dr. Dara N. Byrne: Leveraging Public Higher Education for the Common Good

Diverse: Issues in Higher Education

Byrne PHOTO COURTESY OF CUNY Becoming Dean of Macaulay Honors College, part of the City University of New York (CUNY), enables Dr. Dara N. From December 2016 to July 2022, when she left to begin her new position, she served as associate provost for undergraduate retention and dean of undergraduate studies.

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Virginia Tech’s CEED Program Builds Pipelines to Engineering

Diverse: Issues in Higher Education

Bevlee Watford, who earned her undergraduate and graduate degrees at Virginia Tech, CEED has raised awareness about engineering and other technical fields and fueled diversity in the professions. Honestly, I’m still amazed every single day about what we have now,” Watford says. “It Such support has grown over the last three decades.

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TSU’s Systematic Approach to Student Success

EAB

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. And one thing I'd like to add, Dr. Crockem mentioned what's unique about our institution. DL: Yes, thank you, Joanie.

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Improving Presidential Tenure and Effectiveness in Higher Education: Changing Higher Ed Podcast 170 with Host Dr. Drumm McNaughton and Guest Dr. William E. “Brit” Kirwan

The Change Leader, Inc.

Although search consultants play a valuable role, search committee members know the institution best and have the right contacts. Incoming presidents who are not familiar with their new university must become informed about its culture, traditions, interests, challenges, and priorities. The board has to be kept informed on all matters.

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Fine arts, communications degrees qualify as STEM for immigrants

Inside Higher Ed

Colleges that have succeeded in reclassifying their arts and communications degrees as STEM for student visa purposes have found that doing so boosts their international recruitment efforts and offers their graduates enhanced work opportunities. Speaking with Inside Higher Ed this month, Scholz, who is now provost, shared the impact.

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