Sat.May 18, 2019 - Fri.May 24, 2019

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Diversity, Equity, Inclusion: Keys to Healing Unconscious Bias in Higher Edwith Dr. Mary Wardell Ghirarduzzi | Changing Higher Ed Podcast 019

The Change Leader, Inc.

Diversity, equity and inclusion continues to be critical issues for higher education. Many of these issues are fanned by repercussions of historical events as well as unconscious biases based on unknown U.S. history and individuals tending to remain in monolithic groups. Institutions of higher education have a duty to make their campuses a model of inclusivity where every student, faculty member and staff member is wholeheartedly appreciated.

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What Can Go Wrong With Sales Promotion

University Marketing Blog

Bendle et al. (2106) identifies 2 key considerations that should be made when evaluating a sales promotion campaign. The first aspect is the financial component, it must be ensured that the price reduction of the sale or offering is offset by the increase of sales volume and the organisation is not put into a negative position (Bendle et al. 2016). The second key consideration is a significant long-term component.

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Assessments in Higher Education: Using Data to Grow UniversitiesChanging Higher Ed Podcast 020 with Host Dr. Drumm McNaughton and Guest Jamie Morley

The Change Leader, Inc.

In this podcast, Assessment: Using Data to Grow Universities with Jamie Morley we discuss why assessment is critical for ensuring instruction is effective in helping students to learn. This data is even more important as the demographics of students and expectations of what higher education should accomplish change. In this podcast, Assessment: Using Data to Grow Universities with Jamie Morley we discuss why assessment is critical to sustainability.

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Grow Enrollment and Retention with Personalizing the Student Experiencewith Host Dr. Drumm McNaughton and Guest Susan Aldridge | Changing Higher Ed Podcast 021

The Change Leader, Inc.

Grow enrollment and retention for your Higher Education institution podcast. New market forces are leading to disruption in higher education enrollment numbers. Grow enrollment and retention for your Higher Education institution podcast. Personalizing the student experience drives enrollment and retention.

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The Effects of Nationalism, Politics, and Free Speech on Universities

The Change Leader, Inc.

The Effects of Nationalism, Politics, and Free Speech on Universities and Colleges across the country and the role of Higher Ed leadership.

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What Successful Sales Promotion Looks Like for A Marketer

University Marketing Blog

As discussed in the most recent blog ‘The Types of Sales Promotion’, these efforts can be categorised as push or pull approaches, as discussed by Bendle et al. (2018). Success will differ depending on the approach. Push promotion has a different objective to pull, with the focus being on changing the behaviour of the marketing channel and hopefully impact the supply of goods within the market.