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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

But tradition shouldn’t lead to stagnation — especially as the value of higher education is increasingly scrutinized and online search engines offer more insight into competitive programs than ever before. Prospective students now approach higher education opportunities with the savvy and skepticism of seasoned buyers.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

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OPM and Third-Party Servicers Update; Your Turn to Inform the Department of Ed

WCET Frontiers

Department of Education is listening! The result appeared to be inferior education at a higher cost. Additionally, in some situations it appears that the financial split within a bundled service showed that a significant potion went to recruiting and marketing as opposed to supporting education and student services.