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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

But tradition shouldn’t lead to stagnation — especially as the value of higher education is increasingly scrutinized and online search engines offer more insight into competitive programs than ever before. In our digital age, every click, every web page, and every program review matters in buyer psychology.

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Navigating Privacy Controls with Google Analytics 4 (GA4)

EAB

Following a widely popular GA4 webinar last month, Adnan will continue to publish blogs to help EAB’s valued partners navigate of the evolving landscape of Search Engine Optimization. Companies, including search engines like Google, are taking privacy regulations seriously and implementing changes to protect user privacy.

university leaders

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more. The blog posts below are written by the participants to showcase their project and early outcomes. Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

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OPM and Third-Party Servicers Update; Your Turn to Inform the Department of Ed

WCET Frontiers

As higher education becomes increasingly competitive, institutions unable to appropriately invest in marketing for their programs, especially their online programs, may be placed at a disadvantage when competing with larger, better resourced institutions. And watch for more updates from WCET and its State Authorization Network.