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EAB Adds Artificial Intelligence to Popular Student Recruitment and Retention Technology 

EAB

Especially post-pandemic, students are arriving at school needing more intense support than ever before, and it is important to us to give them every opportunity to succeed,” said Jay Jacobs, Vice Provost for Enrollment Management at The University of Vermont. “We Learn more at eab.com.

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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

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Dr. Dara N. Byrne: Leveraging Public Higher Education for the Common Good

Diverse: Issues in Higher Education

Byrne to bring her commitment to access and equity to a new area of public higher education. From December 2016 to July 2022, when she left to begin her new position, she served as associate provost for undergraduate retention and dean of undergraduate studies. That led Byrne to pursue her doctorate at Howard University.

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How Three Bronx Institutions are Intentionally Hispanic-Serving

Diverse: Issues in Higher Education

The school is now eligible for Title V HSI funds that can support student recruitment, education, sense of belonging, and completion. Interim Provost Dr. Rani Roy says the school has already applied for two HSI grants and will find out in October whether they’ve been accepted. The 2021 Latinx population in the U.S. totaled 62.5

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Virginia Tech’s CEED Program Builds Pipelines to Engineering

Diverse: Issues in Higher Education

Dr. Bevlee Watford Taylor Cupp Established in 1992 by Dr. Bevlee Watford, who earned her undergraduate and graduate degrees at Virginia Tech, CEED has raised awareness about engineering and other technical fields and fueled diversity in the professions. Honestly, I’m still amazed every single day about what we have now,” Watford says. “It

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. Scroll down to read about each of the capstone projects in the fellows’ own words.

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Understanding the basics of bot-generated leads

EAB

And on top of that, we’ve heard reports from enrollment leaders recently who’ve been experiencing another frustrating issue: a portion of their purchased digital leads are turning out to be fake contacts generated as a part of lead fraud scams. Below are some important facts to know about bot-created graduate leads and what to do about them.