article thumbnail

Consumable Content for a Human Audience - Search Engine Marketing Part 2

The Higher Ed Marketer

Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa , co-founder and CEO of Manaferra , only three of the top ten websites that commonly show up from higher ed search terms are school websites. Manaferra.

article thumbnail

Parroting romanticized myths about English and humanities (letter)

Inside Higher Ed

” What he cites is not scientific and excludes basic humanity and context, the fundamentals of the historical human sciences. There is a significant literature from the 1930s on of which Newman, Heller, and too many humanities professors seem unaware. My pursuing the Ph.D. Three major currents demand greater attention.

university leaders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content Marketing For Business Schools: Building A Strong LinkedIn Presence

HEM (Higher Education Marketing)

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. How should you use the platform to build a strong presence as a business school? Let’s explore.

article thumbnail

Morgan State Receives NSF Grant to Study Human Behavioral Responses to Fire

Diverse: Issues in Higher Education

Morgan State University has received $596,383 for a human behavior study regarding responses to environmental indications of fire, with the findings expected to help in improving fire safety systems and building design. Milke, professor and chair of the Department of Fire Protection Engineering at the A.

article thumbnail

The 5 subjects proven to give undergrads the best wage premium

University Business

Despite declining higher education enrollment rates beginning in 2010, undergraduate degrees in engineering and computer science are continuing to see substantial growth most likely due to the high lifetime wage earnings they promise, according to a new study published by Sage Journals. ” Researchers analyzed survey data from 5.8

article thumbnail

Oh, the humanit(ies)! Why integrating the liberal arts and STEM is a win-win for students, institutions

University Business

Meanwhile, the humanities and social sciences are taking a back seat. Colleges and universities hailing from both sides of the fence are inching ever closer to the middle, integrating lessons in the humanities with STEM-based curriculum—and vice versa. But something exciting is happening in the world of higher education.

article thumbnail

English majors earn similar salary earnings, life quality than other degree holders, report

University Business

government resources and contributions from independent research centers, including the American Academy of Arts and Sciences, the National Humanities Alliance and the Hamilton Project. Students with a special interest in humanities were found to experience a seven-grand bump, totaling $83,000. for physical science and history majors.

Degree 138