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Navigating Privacy Controls with Google Analytics 4 (GA4)

EAB

Following a widely popular GA4 webinar last month, Adnan will continue to publish blogs to help EAB’s valued partners navigate of the evolving landscape of Search Engine Optimization. Additionally, GA4 implements data minimisation by reducing the retention period. To configure data retention controls in GA4, follow these steps: 1.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more.

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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

But tradition shouldn’t lead to stagnation — especially as the value of higher education is increasingly scrutinized and online search engines offer more insight into competitive programs than ever before. In our digital age, every click, every web page, and every program review matters in buyer psychology.