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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

Navigating the Crossroads of Tradition and Modern Market Dynamics Colleges and universities have a long history of helping students transform their lives. In our digital age, every click, every web page, and every program review matters in buyer psychology.

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Navigating Privacy Controls with Google Analytics 4 (GA4)

EAB

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Ready to find out more?

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Academic Affairs Improving completion rates in gateway courses: Applying a root cause analysis model and equity lens Betsy Dunn-Williams, Dean of Academic Success, Campbell University Academic transformation framework implementation: Enhancing professional practice in higher education Dr. Denise Brown, Associate Dean of Health Sciences, The Christ (..)

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OPM and Third-Party Servicers Update; Your Turn to Inform the Department of Ed

WCET Frontiers

One institution has existing contracts for both revenue-sharing and fee-for-service: “ The revenue-share makes it easier and quicker to enter the market (launch a program) but we lose transparency with the operations and revenue. If there is a change, colleges and universities will need time to transition to a new model.